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Provided by explosiveskull
https://twitter.com/kaboomskull
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[Jim] My first experience,
home brewing
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was before it was legal.
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I did it with my dad.
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He brought home some yeast
from the brewery.
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And he brought home some hops
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and we made a beer
and I thought it was so cool.
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You know when, the yeast
brought the beer to life.
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And it started to bubble
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and you got that foam
on the top of it.
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And it had that wonderful
bready, estuary smell.
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And I was in love.
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[gentle music]
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[upbeat music]
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[laughter in background]
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There's some young brewers
in the industry that never knew
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a time when they couldn't just
walk into a bar
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and get a good beer.
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40, 50 years ago, American
beer was the laughing stock
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of the global beer community.
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And now it is sought after.
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Most interesting place for
beer in the world
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is the United States.
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Craft Brewing is a
uniquely American phenomenon.
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The American breaking
of traditions
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is arguably one of our
most potent skills.
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[All] Cheers.
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The Craft Beer movement
started out as a growth
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of the American home
brewing movement.
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The American home brewing
movement grew out of
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a desire for different beer.
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What we were setting
up to do
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was being very disruptive.
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[upbeat music]
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[applause and cheering]
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You can do what you want,
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you don't have
to follow the rules.
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There's a lot of using
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the tools of the process
and ingredients
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to express yourself
through this liquid medium.
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It's not producing widgets,
that's you know
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producing something's that's
got romance and character
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and all feeling and a soul.
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It's fun to do things
differently.
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I love that we create something.
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We're artists and we're making
liquid art.
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I just want to make beer.
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Is that good? You should
put that in your movie.
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[cow moos]
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[slow country music]
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[seagulls squawking]
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Try not to bend
over in front of the camera.
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The magic home brewing,
is getting to drink
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something that you made.
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Something that you created
and tailored
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to what you thought
a beer should taste like.
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[Eric] Usually have brew
schedules set out
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three months in advance.
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Where I'm just like,
okay these are the recipes
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I need to work on.
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These are recipes
that I wanna try, that are new.
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For this batch I did 45 percent
distilled water.
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But I built it back up with
gypsum, calcium chloride
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and Epsom salt.
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And still like my match PH
isn't perfect, so.
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[upbeat music]
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I started home brewing,
I don't know, I was
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slowly getting interested
in craft beer.
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My passion for beer was just
continuously growing and then
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I saw there was a home
brewing form.
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I kept reading more and more.
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Actually doesn't seem that hard.
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Oh, watch this part.
It's the fun part.
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You know the first
batch was brewing
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on a stove top and...
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it was terrible.
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It's still like one of the worst
beers I ever made
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and instead of like giving up
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I kind of just,
well, what did I do wrong?
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And I did everything wrong.
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The inconvenient part
about doing this?
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This is the community
laundry room.
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[Eric] I enjoy making beer.
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I don't know,
if your this interested
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in the process of making beer,
you should just do it at home.
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And then if you realize that
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it's just all consuming.
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[Eric laughs]
It just does not end.
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It was really surprising
to me when I started
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learning about beer,
how simple
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the ingredients are.
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It's four ingredients right,
water, malt, hops and yeast.
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But it's so hard
to make a great beer.
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The process of making beers
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fundamentally the process
of life itself.
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And it starts with
a kernel of barley.
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By soaking the barley,
seed in water,
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it starts to grow and germinate.
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As we crack open
the grain in the mill.
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Get it wet and keep it warm
for just a little bit.
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Separate the liquid
or the wort as it's called
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from the grain.
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Wort is the essentially
unfermented beer.
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You boil it, you add some hops,
which incorporates bitterness.
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Cool that liquid down,
add yeast, ferment.
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And these yeast micro-organisms
produce alcohol
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and the bubbles
and the flavor of beer.
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That's how you make beer.
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[background chatter]
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When we come back,
is the next competition,
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which is American Pale Ale.
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Alright, so this was an American
Barley wine.
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This one ended
up around 11 and a half to 12.
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With the Long beach Home
Breweries which I'm apart of
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is a glorious gathering
of typically home breweries
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where each person brings
in something that they brewed.
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So this was my first attempt
at home brewing and...
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[cheers and applause]
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Brewers are the same
all over the world.
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We are interested
in the flavors of beer.
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We're interested in sharing good
beer with our friends.
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We're interested in sharing
the information so everybody
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can enjoy, you know these new
styles and these new flavors.
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I use a citrus Simcoe
in my whirlpool of citrus Simcoe
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and I dry hocked
it with eight ounces.
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When you make homebrew
you put yourself into it.
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Your personality, your love.
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[Charlie] Your effort.
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That emerges when you drink it.
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[Jesse] No other industry
in the world is like this.
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Nobody says, oh, here's my like
super amazing burger.
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Here's all my ingredients
and how I assemble it.
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Like that's just not a thing.
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[Jesse] It's Barley Wine.
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Being part of a club,
at least for me
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and I think for most
people there is that
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sense of community.
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[Julian] You can hear a lot of
people talk about it.
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You drive one another,
you inspire one another.
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And you push each other
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towards mastering a lot more,
than you might on your own.
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Hey, good beer.
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[brewer] Thank you, man.
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I think it has to do with
the nature of beer
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and the ability
to open people up.
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It promotes communication
and connection.
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Come on baby, that's it.
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Look at that.
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[Jesse] That's better.
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Is that high now?
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We are going to be high.
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My relationship with my dad now
is really grown
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and is really come along a lot
better than where it use to be.
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Back when I was a teenager,
back when I was younger.
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Was a chronicle Eire.
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Just didn't care.
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We had a tumultuous
period through high school.
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I was stooping.
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I didn't listen to anyone,
especially him.
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He got pretty bad sometimes.
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To the point where
we would get into fist fights.
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We would get down to knock
out, try out sometimes.
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I remember one time I punched
him right in the face.
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I was so mad.
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He got me real good once.
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Got a nice shiner from it.
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He had a black eye,
just like that.
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I was like,
oh, what have I done?
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That was pretty much my time
when I said alright
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you know what I'm done
with this, I'm out.
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[Jesse] It wasn't long
after that,
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that he came back from a trip,
from Oregon.
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Where he first discovered
home brew.
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In the house,
I remember smelling it.
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And I was like,
what the heck is going on here?
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This is weird,
so I walk into the kitchen
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like what are you doing,
he's like I'm making beer.
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[Dan] Alright, well, do you need
a hand with anything?
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That was kind of a turning
point for both of us.
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We have a common interest
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and it was kind of the science
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and kind of the artistic things
that we would
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create together.
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It's interesting you just find
that one thing
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that speaks to you and really
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changes the way how you think
about the world around you.
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Think about your own life.
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Ooh, look at all that.
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Is that good stuff?
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[Dan] It's, every recipe we do,
every brew day that we do,
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it's a collaboration between
the two of us.
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He has things that he likes
about some beers,
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I have things that I like
about some beers.
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What's been great,
is we find this, like,
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perfect middle between the two.
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[Dan] And it usually
turns out pretty good.
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And yeah...
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We got a lot of awards
in there.
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Yeah there's a bunch
of them up there.
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In the 70's.
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When I began my
home brewing journey.
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The American public
was not tuned in
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to appreciating
the concept of individuality
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and flavors and diversity
in beverages.
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I was a kid during the 1950's
and grew up
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with TV dinners, frozen dinners.
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Velveeta cheese, Wonder Bread.
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All the commoditized stuff
that was so cool.
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Post-World War II.
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Industrialization and
homogenization was hot and sexy.
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People wanted to go away from
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the rustic breads that made
them feel like an immigrant.
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Towards a white bread,
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that made them feel like
they fit into suburbia
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and they could be like
everyone else.
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Hamburger, beer.
better get another pack.
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A lot of different styles of
beer got
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kind of homogenized down into
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American Lager.
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You know a very easy drinking,
not very bitter,
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not too sweet,
you know, kind of beer.
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It was this vision
of a perfect world.
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That was absolutely
unobtainable.
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My generation of baby boomers
who grew up
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and realized that the world
we're living in
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is a little bit fakey.
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As the counter culture numbers
rises up in certain sections
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and people start to rebel
against aspects of society
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There is a whole wing
of it that rebelled
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against blandness in food.
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You know there was a desire
to kind of remake ourselves.
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As every generation
does, to try
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and find their own way.
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To try and correct the wrongs
of their parent's generation.
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There really was this culture
of, let's make our own bread.
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Let's plant a garden.
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Let's make beer.
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Are you excited
about opening a brewery?
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Are you going to work there?
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It's mostly you that's doing it.
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It's mostly
me that's doing it, yeah.
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- Yes.
- Don't tell Eric.
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[laughter]
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- Oh, hi.
- Hi.
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I think we first started putting
the plans together...
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[Eric] I can look
at my spreadsheet.
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Yeah it's on the spreadsheet,
probably 2011.
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Was when we, it went from
like, wouldn't it be cool
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to, okay what are we going
to do here and
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we got, the three
of us got together
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and Michael the partner
that's not here,
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made a checklist.
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And so we wrote
the business plan,
254
00:14:35,173 --> 00:14:38,243
did the research for over
a year.
255
00:14:38,309 --> 00:14:41,712
And as much money
as we are paying for it,
256
00:14:41,779 --> 00:14:43,514
it's really...
257
00:14:45,417 --> 00:14:48,219
similar to what you're
doing here. [laughter]
258
00:14:48,285 --> 00:14:51,455
It's a very basic,
user friendly system.
259
00:14:51,523 --> 00:14:54,625
It'll be pretty manually
intensive.
260
00:14:54,692 --> 00:14:58,028
You not gonna be rolling in and
just pressing a button...
261
00:14:58,096 --> 00:14:59,230
- No.
- And getting beer out
262
00:14:59,297 --> 00:15:01,231
of the other end.
263
00:15:01,298 --> 00:15:03,302
Try not to spill on you.
264
00:15:06,171 --> 00:15:07,640
[Danny] Oh, yeah.
265
00:15:15,047 --> 00:15:19,384
Beer is what we're doing.
266
00:15:19,451 --> 00:15:23,455
But we are fascinated with
craft everything.[laughs]
267
00:15:26,191 --> 00:15:27,526
[light music]
268
00:15:35,332 --> 00:15:38,636
[Danny] This will be
the brewery.
269
00:15:40,371 --> 00:15:42,774
Yes, it's pretty gross
right now.
270
00:15:42,841 --> 00:15:45,409
This used
to be a C&R Clothiers.
271
00:15:45,476 --> 00:15:47,611
And then after that
it was a 98 Cent store.
272
00:15:47,678 --> 00:15:50,414
We're going to cut drains
into the floor here.
273
00:15:50,481 --> 00:15:52,250
Brine system, bright tanks.
274
00:15:52,317 --> 00:15:53,451
We are going to build
a room here.
275
00:15:53,518 --> 00:15:55,420
We're gonna be one of those
weird breweries
276
00:15:55,486 --> 00:15:57,421
that uses plastic fermenters.
277
00:15:57,489 --> 00:15:59,224
You know,
we going to keep the sink.
278
00:15:59,291 --> 00:16:02,060
We're kind of a, if it ain't
broke, don't fix it
279
00:16:02,126 --> 00:16:03,594
stage right now.
280
00:16:03,662 --> 00:16:07,331
Some ballerina is gonna
have a broken heart.
281
00:16:07,399 --> 00:16:09,999
Why the mirrors are broken.
282
00:16:11,635 --> 00:16:15,105
I was 16 when we first started
playing the clubs in the area.
283
00:16:15,173 --> 00:16:16,408
With real big fish.
284
00:16:16,475 --> 00:16:18,043
My family's all musicians
285
00:16:18,110 --> 00:16:19,478
and then my grandfather
was a composer
286
00:16:19,544 --> 00:16:23,548
and played every instrument,
Trombone in World War II.
287
00:16:23,615 --> 00:16:27,751
And he would always tell me,
don't be a musician.
288
00:16:27,818 --> 00:16:34,324
You're going to be really poor
and it's a crazy lifestyle.
289
00:16:34,392 --> 00:16:36,594
That's for me!
290
00:16:36,660 --> 00:16:38,562
So I joined
a band in high school
291
00:16:38,629 --> 00:16:42,700
and we were touring around
the local area playing clubs
292
00:16:42,767 --> 00:16:46,204
and the Ska scene started
to get pretty big in the area.
293
00:16:46,270 --> 00:16:47,639
With Sublime and No Doubt.
294
00:16:47,706 --> 00:16:51,842
We got picked up by a label
in 96 and made our record
295
00:16:51,909 --> 00:16:53,478
and hit the road.
296
00:17:02,254 --> 00:17:03,489
♪ Nobody likes your girlfriend ♪
297
00:17:03,554 --> 00:17:05,823
♪ Sorry I had to break it to you
man ♪
298
00:17:05,891 --> 00:17:08,727
♪ Everybody hates your
girlfriend ♪
299
00:17:12,696 --> 00:17:15,399
You know we'd go town to town
and by the last probably
300
00:17:15,467 --> 00:17:16,868
five or six years
I was in the band,
301
00:17:16,934 --> 00:17:20,637
we would say okay, there's this
brewery here, that brewery here
302
00:17:20,704 --> 00:17:22,773
and we can hit three
before sound check.
303
00:17:22,840 --> 00:17:25,742
You know then we'd roll into
sound check after six beers.
304
00:17:25,809 --> 00:17:30,447
Let's do this, we only need two
beers on stage for sound check
305
00:17:30,515 --> 00:17:34,119
And then we'd be like, alright
we got like four more hours
306
00:17:34,185 --> 00:17:35,453
before the show.
307
00:17:35,520 --> 00:17:38,690
And so then we'd either go back
to our favorite one
308
00:17:38,757 --> 00:17:40,759
or find a couple more.
309
00:17:41,692 --> 00:17:43,528
[crowd cheering]
310
00:17:43,595 --> 00:17:45,697
[Danny] I left
in 2013.
311
00:17:45,763 --> 00:17:49,766
It was like, of course,
I'm gonna start a brewery.
312
00:17:49,834 --> 00:17:52,670
I can't wait till we're open
and they can come in and...
313
00:17:52,737 --> 00:17:55,807
and hangout, we went to so many
breweries together, they're like
314
00:17:55,874 --> 00:17:57,875
that will be like
the crowning achievement,
315
00:17:57,942 --> 00:18:00,677
when they're hanging out in here
and we're having beers
316
00:18:00,744 --> 00:18:05,616
and it's like see where all
those nights I'd
317
00:18:05,683 --> 00:18:09,287
be sitting in the back lounge
with a joint going, no man
318
00:18:09,354 --> 00:18:11,823
my brewery though
319
00:18:11,890 --> 00:18:14,425
is going to look like this.
320
00:18:14,491 --> 00:18:17,361
And I was totally wrong.
321
00:18:21,633 --> 00:18:25,603
In the 70's nobody talked
about beer.
322
00:18:25,670 --> 00:18:27,839
You bought a six pack of it.
323
00:18:27,905 --> 00:18:31,542
There was nothing to talk
about and you drank it.
324
00:18:31,609 --> 00:18:33,777
At that period and time, it was
the low point
325
00:18:33,845 --> 00:18:36,548
of the U.S. growing industry
in recent times.
326
00:18:36,615 --> 00:18:39,349
There were fewer
than 50 brewing companies
327
00:18:39,416 --> 00:18:40,584
in the whole country.
328
00:18:40,652 --> 00:18:43,453
And they were all making
the same kind of beer.
329
00:18:43,520 --> 00:18:45,589
They were all making
light lager beer.
330
00:18:45,656 --> 00:18:49,860
So it set the stage
for beer lovers
331
00:18:49,928 --> 00:18:54,766
and home brewers to begin
explore the history of beer.
332
00:18:54,833 --> 00:19:00,404
And the rainbow of beer styles
that had been forgotten.
333
00:19:00,471 --> 00:19:02,339
This is Anchor Steam Beer.
334
00:19:02,406 --> 00:19:04,375
It's a firm bodied beer.
335
00:19:04,442 --> 00:19:05,609
With a clean maltiness
336
00:19:05,676 --> 00:19:08,880
and especially a very assertive
hop character.
337
00:19:10,648 --> 00:19:12,416
But sort of in the middle there
338
00:19:12,483 --> 00:19:14,618
was a guy named Fritz Maytag.
339
00:19:14,685 --> 00:19:16,553
Got himself in
San Francisco Bay area
340
00:19:16,621 --> 00:19:19,490
and became fascinated with
a kind of run down old
341
00:19:19,557 --> 00:19:21,659
old brewery, called Anchor.
342
00:19:21,726 --> 00:19:24,596
They made a beer called,
Steam Beer.
343
00:19:24,663 --> 00:19:26,764
When I bought the brewery,
344
00:19:26,830 --> 00:19:30,634
they were taking short cuts
to save money.
345
00:19:30,701 --> 00:19:36,708
To desperately try to compete
and make a profit.
346
00:19:36,775 --> 00:19:40,311
In those days they used
sugar in the kettle
347
00:19:40,377 --> 00:19:42,946
to stretch the brew.
348
00:19:43,013 --> 00:19:45,782
It's cheaper
and it's also less flavorful.
349
00:19:45,849 --> 00:19:49,920
It makes a lighter, thinner,
plainer beer.
350
00:19:49,988 --> 00:19:53,725
So we eliminated all these
shortcuts and we went
351
00:19:53,791 --> 00:19:56,593
to an all malt, highly hopped
352
00:19:56,661 --> 00:20:00,298
utterly pure,
naturally carbonated fiber.
353
00:20:00,365 --> 00:20:01,865
There was nothing like it
in America
354
00:20:01,932 --> 00:20:04,769
and almost really nothing
like it in the world.
355
00:20:04,836 --> 00:20:07,505
In the sense
how traditional it was.
356
00:20:07,571 --> 00:20:10,507
[Maureen] There's no doubt
that Fritz Maytag
357
00:20:10,575 --> 00:20:11,976
was in it to make money.
358
00:20:12,042 --> 00:20:14,712
But he became evidence that
359
00:20:15,779 --> 00:20:17,882
here is a beer
that is different.
360
00:20:17,949 --> 00:20:20,051
This guy is actually making
a living at it.
361
00:20:20,117 --> 00:20:24,688
[Fritz] And after we began
to make a mark for ourselves,
362
00:20:24,756 --> 00:20:27,525
we began to get visits from
people who
363
00:20:27,592 --> 00:20:28,660
obviously was maybe thinking
364
00:20:28,726 --> 00:20:31,996
about trying to do
what we had done.
365
00:20:32,063 --> 00:20:35,967
You know seeing what Fritz had
done with Anchor
366
00:20:36,034 --> 00:20:39,704
in San Francisco and really you
know sort of
367
00:20:39,770 --> 00:20:43,340
refined a historic
style of beer.
368
00:20:43,407 --> 00:20:44,675
His Steam Beer.
369
00:20:44,742 --> 00:20:47,311
We realize was more probably
of those niches that
370
00:20:47,378 --> 00:20:51,649
we could find people who love
beer with character and flavor.
371
00:21:01,792 --> 00:21:05,263
[Jesse laughs]
Because he does this.
372
00:21:05,797 --> 00:21:09,268
And, no!
373
00:21:10,535 --> 00:21:11,502
No.
374
00:21:11,568 --> 00:21:12,636
[Dan] I never had it.
375
00:21:12,703 --> 00:21:15,539
[Jesse] No, still don't.
376
00:21:16,941 --> 00:21:19,777
We're doing the whole thing,
that's why I'm here sanding.
377
00:21:19,844 --> 00:21:21,779
[laughing]
378
00:21:22,881 --> 00:21:25,650
[Dan] We didn't really
want to give up control
379
00:21:25,717 --> 00:21:28,753
of any part of it, so...
380
00:21:28,819 --> 00:21:32,557
decided we'll go for it
and do it ourselves.
381
00:21:36,661 --> 00:21:39,464
[Jesse] Uh, 14
382
00:21:39,530 --> 00:21:42,899
- Fifteen, 16.
- From this line to that wall.
383
00:21:42,967 --> 00:21:47,306
About 16 feet long,
that's all cold room.
384
00:21:49,106 --> 00:21:51,642
Then this is the brew house area
back here.
385
00:21:51,709 --> 00:21:53,110
You see the model
over and over again.
386
00:21:53,176 --> 00:21:57,981
The finance guy, the brewer
and the jack of all trades.
387
00:21:58,048 --> 00:22:01,719
And this is the jack of all
trades and the brewer.
388
00:22:01,786 --> 00:22:04,489
And the jack of some trades.
389
00:22:04,556 --> 00:22:05,990
Of most trades.
390
00:22:06,057 --> 00:22:07,924
[both] And brewing.
391
00:22:07,991 --> 00:22:09,993
There's still some trades
I'm working on.
392
00:22:10,060 --> 00:22:15,465
I might actually be able to get
that certification at work.
393
00:22:15,532 --> 00:22:17,801
- A crane?
- A crane, yes.
394
00:22:17,868 --> 00:22:20,137
- I'll ask about it.
- [Dan] You know what?
395
00:22:20,204 --> 00:22:23,974
I think I'll just go for the
experienced crane operator.
396
00:22:25,042 --> 00:22:26,042
Whatever.
397
00:22:26,109 --> 00:22:28,111
I just got my license.
398
00:22:28,179 --> 00:22:31,516
It's just a thought,
maybe save us some money.
399
00:22:31,583 --> 00:22:35,086
Okay well, I like the thinking.
400
00:22:35,153 --> 00:22:36,554
Just not sure the process.
401
00:22:36,621 --> 00:22:40,359
See the backlash I get when
I try to save us some money.
402
00:22:42,093 --> 00:22:43,361
- Get sanding.
- Yes.
403
00:22:43,428 --> 00:22:46,998
[Jesse] I'll do it,
it's just not going to be good.
404
00:22:56,673 --> 00:23:03,447
So this is a 1964 King 2B
Trombone.
405
00:23:03,515 --> 00:23:08,953
Considered one of the better
vintage jazz horns you can get.
406
00:23:09,019 --> 00:23:12,589
And I beat the shit out of it,
like a monster.
407
00:23:12,656 --> 00:23:14,125
In A Ska band.
408
00:23:14,192 --> 00:23:17,796
[playing jazz riff]
409
00:23:28,539 --> 00:23:31,142
There's still a real big fish
in there somewhere.
410
00:23:31,209 --> 00:23:33,177
These are my first home brews.
411
00:23:33,243 --> 00:23:35,178
October 2009.
412
00:23:35,246 --> 00:23:39,250
I had come back from England
and there's these
413
00:23:39,317 --> 00:23:42,886
sort of tea cakes, called
Jaffa Cakes, which are like
414
00:23:42,953 --> 00:23:48,158
orange jelly and dark chocolate
on a little cookie thing.
415
00:23:48,226 --> 00:23:50,862
And I was like,
what if that was a beer man.
416
00:23:50,929 --> 00:23:52,997
So I made a chocolate stout
417
00:23:53,064 --> 00:23:56,133
and I put orange in it,
orange peel
418
00:23:56,200 --> 00:23:59,836
and because I couldn't leave it
well enough alone.
419
00:23:59,903 --> 00:24:01,905
Oh, ginger that is what that
last word is.
420
00:24:01,972 --> 00:24:04,642
Added coriander and ginger,
didn't need it.
421
00:24:04,709 --> 00:24:08,513
While Danny was touring
the world
422
00:24:08,579 --> 00:24:09,814
and being a rock star
423
00:24:09,881 --> 00:24:14,852
and drinking all the brew
that I wanted to drink.
424
00:24:14,919 --> 00:24:19,524
I was staying at home,
working in a cubicle.
425
00:24:19,590 --> 00:24:21,091
And brewing every weekend.
426
00:24:21,159 --> 00:24:23,895
I'd go on tour and I'd come
back three months later
427
00:24:23,961 --> 00:24:26,063
and he would of brewed like
twenty beers
428
00:24:26,130 --> 00:24:30,034
and I'm you know, I pull mine
out of the...
429
00:24:30,101 --> 00:24:33,538
that didn't turn out so well,
it sat around for three months
430
00:24:33,605 --> 00:24:35,272
and it's terrible.
431
00:24:35,339 --> 00:24:36,674
Okay so you be the brewer.
432
00:24:36,740 --> 00:24:40,211
I'll be the guy that does
everything else, you know.
433
00:24:40,278 --> 00:24:43,980
Quickly learned that,
that was way too much for me.
434
00:24:44,048 --> 00:24:45,916
So I talked to my buddy Michael,
435
00:24:45,983 --> 00:24:47,951
who's always had a head
for figures.
436
00:24:48,019 --> 00:24:51,789
[truck rattling, beeping]
437
00:25:02,333 --> 00:25:04,035
My goal is just to keep
438
00:25:04,102 --> 00:25:06,571
things running smoothly
in the background.
439
00:25:06,637 --> 00:25:08,905
So databases, finances.
440
00:25:08,972 --> 00:25:11,107
All the stuff, kind of behind
the scenes.
441
00:25:11,174 --> 00:25:16,313
Eric obviously, Eric's task is
basically straightforward.
442
00:25:16,381 --> 00:25:17,582
Brew beer.
443
00:25:17,648 --> 00:25:20,117
Danny is the face.
444
00:25:24,689 --> 00:25:25,923
Face man.
445
00:25:25,990 --> 00:25:27,892
♪ I like beer cause it is good ♪
446
00:25:27,959 --> 00:25:30,061
♪ I drink beer
Because it's good ♪
447
00:25:30,127 --> 00:25:32,028
So Michael and I know each other
a long time.
448
00:25:32,096 --> 00:25:33,830
We've been best friends
a long time.
449
00:25:33,897 --> 00:25:35,332
I've known Danny since the
seventh grade.
450
00:25:35,398 --> 00:25:39,903
Mike and I had a punk band in
high school called Flaburgassam.
451
00:25:39,971 --> 00:25:41,939
And we didn't wear pants.
452
00:25:42,006 --> 00:25:45,142
♪ Beer is good ♪
453
00:25:45,209 --> 00:25:46,344
Flabbergasm.
454
00:25:46,411 --> 00:25:48,613
Best band of all time.
455
00:25:48,680 --> 00:25:50,914
So we had tighty whities
456
00:25:50,981 --> 00:25:53,984
and glitter motorcycle helmets.
457
00:25:54,051 --> 00:25:56,753
We'd go to Del Taco
on the way to the gig
458
00:25:56,820 --> 00:26:00,156
and we'd each get
a Macho Combo Burrito
459
00:26:00,223 --> 00:26:02,759
and stuff it in the front
of the underwear.
460
00:26:02,826 --> 00:26:04,996
So that while we'd play
461
00:26:05,063 --> 00:26:09,066
like meat and sour cream
would run down our legs.
462
00:26:09,133 --> 00:26:12,068
Yes, that didn't catch
on with other bands.
463
00:26:12,135 --> 00:26:15,240
Oh, it was horrible
and great, all at the same time.
464
00:26:20,310 --> 00:26:23,313
That day when Fritz discovered
that Anchor was gonna shut down
465
00:26:23,381 --> 00:26:26,317
and he invested his own
money to keep it going,
466
00:26:26,384 --> 00:26:27,485
that is actually when the
467
00:26:27,551 --> 00:26:29,285
American Craft beer
revolution starts.
468
00:26:29,353 --> 00:26:32,089
He did as much as anybody
469
00:26:32,155 --> 00:26:35,025
to create craft brewing
in the United States,
470
00:26:35,093 --> 00:26:37,827
but he just wasn't a role model
for us.
471
00:26:37,894 --> 00:26:39,997
We couldn't
go out and buy a brewery.
472
00:26:40,064 --> 00:26:42,298
And you know,
put a million dollars into it.
473
00:26:42,365 --> 00:26:46,936
And then of course,
there's the example of Jack
474
00:26:47,003 --> 00:26:52,842
New Albion, that was the first
start-up Craft Brewery.
475
00:26:52,910 --> 00:26:56,781
The whole idea of making beer
on a small scale
476
00:26:56,847 --> 00:26:59,416
was a brand new idea.
477
00:26:59,483 --> 00:27:04,221
There were six of us that
opened between 1976 and 1981
478
00:27:04,288 --> 00:27:08,959
and that included New Albion
and River City Brewing
479
00:27:09,026 --> 00:27:11,228
in Sacramento
and DeBakker Brewing
480
00:27:11,295 --> 00:27:13,330
down in Novato.
481
00:27:13,396 --> 00:27:16,366
And Boulder Brewing Company,
just a handful of us that
482
00:27:16,433 --> 00:27:17,734
really were home brewers.
483
00:27:17,801 --> 00:27:20,203
Trying to get into the
commercial brewing business.
484
00:27:20,270 --> 00:27:22,940
Anybody who started
out in craft brewing,
485
00:27:23,007 --> 00:27:24,975
will tell you the
same story.
486
00:27:25,041 --> 00:27:26,143
They really loved making beer
487
00:27:26,210 --> 00:27:28,345
and they really wanted people to
drink it,
488
00:27:28,412 --> 00:27:31,781
but they discovered they were
spending most of their time
489
00:27:31,848 --> 00:27:33,116
functioning as a teacher.
490
00:27:33,183 --> 00:27:36,987
A consumer was so use to a beer
with very little flavor
491
00:27:37,054 --> 00:27:39,256
and very little character.
492
00:27:39,323 --> 00:27:41,192
Our beer
was a shock to the system.
493
00:27:41,259 --> 00:27:43,326
People either hated
it or loved it.
494
00:27:43,394 --> 00:27:46,396
Probably 80 or 90 percent of the
people hated it at the time,
495
00:27:46,463 --> 00:27:48,932
it was hoppy and fairly strong.
496
00:27:49,000 --> 00:27:50,167
A lot of aroma.
497
00:27:50,234 --> 00:27:53,036
Seeing what Siera was doing
and of course
498
00:27:53,104 --> 00:27:54,505
knowing about Anchor.
499
00:27:54,571 --> 00:27:59,075
And sort of figuring whatever
happens on the West Coast
500
00:27:59,143 --> 00:28:03,146
is going to happen here,
five to ten years later.
501
00:28:03,213 --> 00:28:06,416
Cause it's really this whole
movement that goes of
502
00:28:06,483 --> 00:28:08,051
you know, better food.
503
00:28:08,118 --> 00:28:11,788
You know real bread coming now
504
00:28:11,855 --> 00:28:13,423
and better cheese.
505
00:28:13,490 --> 00:28:16,059
And America now has good wine.
506
00:28:16,126 --> 00:28:18,696
Well, America
can now have good beer.
507
00:28:20,463 --> 00:28:23,367
[slow country music]
508
00:28:34,912 --> 00:28:36,213
[birds chirping]
509
00:28:42,953 --> 00:28:44,989
[Jesse] Oh, baby.
510
00:28:47,258 --> 00:28:50,861
Oh, that's the one right there.
511
00:28:50,928 --> 00:28:53,197
That looks good from here.
[laughs]
512
00:28:53,263 --> 00:28:55,733
- It's a really good one.
- [Dan] Yes.
513
00:28:57,034 --> 00:28:59,103
[Jesse] Oh, baby.
514
00:28:59,170 --> 00:29:00,271
You ain't got that one.
515
00:29:00,337 --> 00:29:03,941
[Jesse] I got to get it past
that log.
516
00:29:04,008 --> 00:29:06,277
[Jesse] Oh, that's a good throw.
517
00:29:11,648 --> 00:29:12,616
[Jesse] Keep going.
518
00:29:12,682 --> 00:29:14,317
- Is this occupied?
- [Dan] Yes.
519
00:29:14,384 --> 00:29:15,420
[Jesse] Bummer.
520
00:29:38,041 --> 00:29:39,476
[birds chirping]
521
00:29:40,211 --> 00:29:42,613
This is Ten Mile Creek.
522
00:29:42,680 --> 00:29:44,349
This is where we
523
00:29:45,048 --> 00:29:47,250
named our brewery after.
524
00:29:47,317 --> 00:29:50,153
We've seen floods
come through here.
525
00:29:50,221 --> 00:29:53,524
We've seen fire
come through here.
526
00:29:53,590 --> 00:29:54,925
This is...
527
00:29:54,991 --> 00:29:57,994
this is the common thread
that kind of runs through
528
00:29:58,061 --> 00:29:59,798
generations of our family.
529
00:30:00,463 --> 00:30:02,365
That's the common thread
530
00:30:02,432 --> 00:30:06,135
and the fact that this
is a tribute area to Hume
531
00:30:06,202 --> 00:30:09,306
which is a, which is
532
00:30:09,373 --> 00:30:13,410
part of the more intricate story
of we
533
00:30:13,477 --> 00:30:16,513
really support the ministry
of Hume
534
00:30:16,579 --> 00:30:19,649
and what they're doing
in the world.
535
00:30:19,717 --> 00:30:23,822
And we consider ourelves
at tributary to that too.
536
00:30:26,289 --> 00:30:28,291
Beer can kind of be a...
537
00:30:28,358 --> 00:30:31,394
I don't want to offend any of my
beer loving friends out there,
538
00:30:31,461 --> 00:30:35,932
but it can be a dirty kind
of gritty place sometimes.
539
00:30:36,000 --> 00:30:37,401
And...
540
00:30:37,468 --> 00:30:43,407
that's a place where not a lot
of Christians want to go.
541
00:30:43,473 --> 00:30:46,943
They want to distance
themselves to it.
542
00:30:47,010 --> 00:30:48,913
Where we want to dive into it.
543
00:30:48,980 --> 00:30:54,317
In opening a brewery, it's
really about the bigger picture
544
00:30:54,384 --> 00:30:57,387
of sharing with the world.
545
00:30:57,454 --> 00:30:59,322
We not there to proselytize
anybody.
546
00:30:59,390 --> 00:31:03,193
We just want to know that we
care about you.
547
00:31:03,259 --> 00:31:06,931
And god cares about you.
548
00:31:06,998 --> 00:31:10,034
And we want to share that.
549
00:31:10,101 --> 00:31:14,272
That's really the big picture.
550
00:31:23,079 --> 00:31:24,514
[slow bluegrass music]
551
00:31:38,461 --> 00:31:41,664
Water is a very important
component of beer.
552
00:31:41,731 --> 00:31:45,501
Different water characters,
that is the different mineral
553
00:31:45,568 --> 00:31:47,503
characters, of different water
sources
554
00:31:47,570 --> 00:31:51,207
can have a very large effect
on the way that the beer
555
00:31:51,275 --> 00:31:53,009
is perceived by the pallet.
556
00:31:53,076 --> 00:31:54,478
Beer styles historically
557
00:31:54,545 --> 00:31:59,450
evolved around the availability
and the affect that their water
558
00:31:59,517 --> 00:32:00,651
had on the beer.
559
00:32:00,718 --> 00:32:04,521
If you were in London,
you couldn't brew
560
00:32:04,587 --> 00:32:07,758
a Pale Ale style so well,
cause the water
561
00:32:07,825 --> 00:32:11,595
had to carbonate, so you brew
a darker style of beer.
562
00:32:11,662 --> 00:32:14,097
If you were in the hills,
in Tjeko-Slovakia
563
00:32:14,164 --> 00:32:16,666
with super soft water,
a different style
564
00:32:16,733 --> 00:32:18,769
of lager beer evolved there.
565
00:32:18,836 --> 00:32:22,405
Brewed with pure rocky mountain
spring water, it embodies
566
00:32:22,472 --> 00:32:24,575
all the goodness of the high
country.
567
00:32:24,642 --> 00:32:27,678
Coors, you know an example,
a very soft
568
00:32:27,744 --> 00:32:31,414
you know malty, grainy flavor.
569
00:32:31,481 --> 00:32:35,551
That's why Coors is America's
Fine Light Beer.
570
00:32:35,618 --> 00:32:37,754
Today we understand water
comes through at a high level
571
00:32:37,821 --> 00:32:40,156
so we can make water like
any one of those locations.
572
00:32:40,223 --> 00:32:44,461
Brewers are turning to a water
system, such as reverse osmosis
573
00:32:44,528 --> 00:32:49,066
and ionic exchange to strip
the water of those minerals.
574
00:32:49,133 --> 00:32:52,803
And then build it back up
to a particular mineral level.
575
00:32:52,869 --> 00:32:55,639
[upbeat country music]
576
00:33:04,347 --> 00:33:06,017
- What the heck?
- Uh-oh.
577
00:33:08,285 --> 00:33:09,653
[Dan] Okay.
578
00:33:11,355 --> 00:33:12,690
Looks great.
579
00:33:29,874 --> 00:33:34,144
It's a lot of work, especially
when you doing it yourself.
580
00:33:34,211 --> 00:33:37,614
And being self-funding,
I just can't afford
581
00:33:37,681 --> 00:33:41,485
to have five contractors in here
working all the time.
582
00:33:41,551 --> 00:33:43,619
But I'm a very hands on guy
583
00:33:43,686 --> 00:33:46,789
so I'll do as much
as I can here.
584
00:33:46,856 --> 00:33:48,858
And...
585
00:33:48,925 --> 00:33:53,297
I have a hole in the ground
with a bunch of dirt.
586
00:33:58,469 --> 00:33:59,537
Oh!
587
00:34:08,579 --> 00:34:10,380
- Hey just so you know.
- Yes.
588
00:34:10,447 --> 00:34:12,649
I got these out,
but I've just pulled them out
589
00:34:12,715 --> 00:34:16,252
cause anything along here
is probably going to kill you.
590
00:34:16,320 --> 00:34:17,754
[indistinct chatter]
591
00:34:17,820 --> 00:34:19,789
The owner is doing
a lot of work here
592
00:34:19,856 --> 00:34:24,393
and that translates financially
to us saving money.
593
00:34:24,460 --> 00:34:28,397
But what we didn't think about
was the owner's
594
00:34:28,465 --> 00:34:31,168
timetable and motivation.
595
00:34:31,235 --> 00:34:36,774
[indistinct chatter]
596
00:34:38,509 --> 00:34:40,610
The worst case,
at least that's there.
597
00:34:40,677 --> 00:34:44,580
We signed the lease in July
and now that it is December
598
00:34:44,648 --> 00:34:47,684
says the date on my Analog
watch.
599
00:34:48,619 --> 00:34:52,322
Not too much has happened.
600
00:34:52,389 --> 00:34:54,492
[indistinct chatter]
601
00:34:55,659 --> 00:34:57,894
- [Clay] You understand?
- Yes.
602
00:34:57,961 --> 00:34:59,429
[Clay] This is gonna be...
603
00:35:03,567 --> 00:35:07,704
[Danny's son] Dude, get out of
the bathroom.
604
00:35:10,873 --> 00:35:11,974
[Danny] Hey man.
605
00:35:12,041 --> 00:35:14,511
- [Danny's son] What?
- What's happening?
606
00:35:15,246 --> 00:35:16,646
You're pooping.
607
00:35:16,713 --> 00:35:19,549
2008 we had
Melana Daizie Reagan.
608
00:35:19,617 --> 00:35:22,586
You know,
we thought we could handle it.
609
00:35:22,652 --> 00:35:24,687
Okay, I'll just keep
going on tour
610
00:35:24,755 --> 00:35:30,294
and someday we'll talk
about maybe getting a job
611
00:35:30,360 --> 00:35:33,462
and leaving this life.
612
00:35:33,530 --> 00:35:37,734
And years went on
and we got pregnant with
613
00:35:37,800 --> 00:35:39,101
another child.
614
00:35:39,168 --> 00:35:43,440
And I was like okay,
this is going to be too much.
615
00:35:45,275 --> 00:35:49,946
It smells like murder in there
dude, you sure you just pooped?
616
00:35:50,014 --> 00:35:54,451
The dad thing kicks in
and you just have to provide.
617
00:35:54,518 --> 00:35:58,755
Something with benefits,
you know 9 to 5 kind of hours
618
00:35:58,822 --> 00:36:00,657
that I could use to sort
619
00:36:00,724 --> 00:36:02,693
of sure up the family situation
620
00:36:02,760 --> 00:36:04,861
and then really get
to work on the brewery.
621
00:36:04,927 --> 00:36:08,165
Sadie go sort this out.
622
00:36:09,932 --> 00:36:11,902
[Danny] Carrots or grapes?
623
00:36:11,969 --> 00:36:13,936
So I kissed the wife goodbye.
624
00:36:14,003 --> 00:36:18,509
I applied and got a job at the
chancellor's office, Long Beach.
625
00:36:20,844 --> 00:36:24,248
And I'm on the finance floor,
opening mail,
626
00:36:24,315 --> 00:36:26,617
fixing computers.
627
00:36:26,684 --> 00:36:29,720
Writing memo's,
correcting people's spelling.
628
00:36:32,789 --> 00:36:35,391
Went from like waking
up at three in the afternoon
629
00:36:35,458 --> 00:36:36,460
and smoking a bowl.
630
00:36:36,527 --> 00:36:39,463
To waking up at six
in the morning,
631
00:36:39,530 --> 00:36:42,466
well dressed,
just jump right in.
632
00:36:44,867 --> 00:36:50,039
Now I want the relatively
mellow life.
633
00:36:50,106 --> 00:36:52,909
Of a brewery owner.
634
00:36:57,981 --> 00:37:01,852
I think most craft brewers
will tell you
635
00:37:01,918 --> 00:37:07,456
that the early days were
incredibly stressful.
636
00:37:07,523 --> 00:37:10,559
I had been working at a bike
shop part time
637
00:37:10,626 --> 00:37:12,829
during the whole construction
period of the brewery
638
00:37:12,896 --> 00:37:15,432
in order to make some money
and pay my rent.
639
00:37:15,498 --> 00:37:16,532
Then buy food.
640
00:37:16,599 --> 00:37:18,902
I like to say that I was insane
641
00:37:18,969 --> 00:37:21,405
for ten years
and I'm not kidding.
642
00:37:21,472 --> 00:37:27,678
I didn't dare think about it,
I was determent not to fail.
643
00:37:27,744 --> 00:37:31,648
And not to make
a fool of myself.
644
00:37:33,016 --> 00:37:34,652
[children playing]
645
00:37:44,494 --> 00:37:45,962
[Dan] Okay.
646
00:37:47,797 --> 00:37:50,866
You didn't have a light
that was buzzing?
647
00:37:50,934 --> 00:37:52,002
That was it.
648
00:37:52,068 --> 00:37:53,070
Yes, maybe can you...
649
00:37:53,137 --> 00:37:54,538
Did Rick get up
and do something to it?
650
00:37:54,605 --> 00:37:58,474
Rick just disconnected it, so it
will stop making the noise.
651
00:37:58,541 --> 00:38:01,711
- Okay that's right.
- Super exclusion.
652
00:38:01,778 --> 00:38:02,780
Got it.
653
00:38:02,847 --> 00:38:04,915
- This is the solution.
- Awesome.
654
00:38:04,981 --> 00:38:07,617
- Okay.
- Thank you.
655
00:38:07,684 --> 00:38:09,820
[Dan] I'm the facilities
director
656
00:38:09,887 --> 00:38:12,422
at Bethany Church here
in Long Beach now.
657
00:38:12,489 --> 00:38:14,659
Been there for 15 years.
658
00:38:15,192 --> 00:38:16,893
I'm an IT guy.
659
00:38:16,960 --> 00:38:19,996
I'm a carpenter, I'm an
electrician, I'm a plumber.
660
00:38:20,063 --> 00:38:25,903
I do budgets, I, it's just
a little bit of everything.
661
00:38:26,936 --> 00:38:29,339
I've been here...
662
00:38:30,440 --> 00:38:33,009
15 years.
663
00:38:33,076 --> 00:38:37,047
Before that I was a photographer
for about 22 years.
664
00:38:37,114 --> 00:38:39,516
A commercial photographer.
665
00:38:39,583 --> 00:38:40,951
Catalogue's, magazines.
666
00:38:41,018 --> 00:38:43,653
Actually worked
for Anne House R. Bush
667
00:38:43,719 --> 00:38:47,089
for an amount of time which was
kind of interesting.
668
00:38:47,157 --> 00:38:50,794
But I ended up doing a lot
of food photography.
669
00:38:50,860 --> 00:38:55,132
So I ended up working with like
Michel Richard.
670
00:38:55,199 --> 00:38:56,900
And worked with Wolfgang Puck
671
00:38:56,967 --> 00:38:58,969
and John Sedlar,
672
00:38:59,036 --> 00:39:02,038
all these kind of 80s
great chefs.
673
00:39:02,105 --> 00:39:05,809
So just got to learn a lot
of the food world
674
00:39:05,876 --> 00:39:09,679
which kind of lead to the beer
world in a way.
675
00:39:09,746 --> 00:39:13,483
Just the science and the
676
00:39:13,550 --> 00:39:16,452
you know mixing of flavors
and tastes.
677
00:39:16,519 --> 00:39:18,621
It's just something
I always loved.
678
00:39:22,226 --> 00:39:24,628
[TV broadcast in background]
679
00:39:26,128 --> 00:39:28,565
I think there's an endless
relationship
680
00:39:28,632 --> 00:39:30,800
between food and beer.
681
00:39:30,867 --> 00:39:33,804
Almost every brewer I know,
is also
682
00:39:33,871 --> 00:39:36,407
phased about playing around in
the kitchen.
683
00:39:39,041 --> 00:39:40,443
[background laughter]
684
00:39:40,510 --> 00:39:41,778
Here Johnnie.
685
00:39:41,846 --> 00:39:44,614
Our heavenly Father I thank you
for our food tonight
686
00:39:44,681 --> 00:39:47,050
and I thank you again for our
family and I thank
687
00:39:47,117 --> 00:39:49,853
you for blessing us
and pray that you will guide us
688
00:39:49,920 --> 00:39:52,688
and direct us in our brewery
project.
689
00:39:52,755 --> 00:39:55,057
And just give us wisdom.
690
00:39:55,125 --> 00:39:59,195
And the knowledge to do
the things we need to do.
691
00:39:59,262 --> 00:40:02,866
We ask this in your name, amen.
692
00:40:05,302 --> 00:40:06,670
Who is it?
693
00:40:07,304 --> 00:40:08,238
Sprout?
694
00:40:08,304 --> 00:40:10,473
- [Jesse] Two one.
- Oh, god.
695
00:40:10,541 --> 00:40:11,709
Nice.
696
00:40:12,675 --> 00:40:15,177
[cheering]
697
00:40:15,244 --> 00:40:18,748
They talk to get like how dad
and I collaborate on recipes,
698
00:40:18,815 --> 00:40:21,485
that's how they did it.
699
00:40:21,552 --> 00:40:24,019
Do you really love it?
700
00:40:24,086 --> 00:40:27,056
- We do.
- He's like, "Yes. We do."
701
00:40:27,824 --> 00:40:29,592
We collaborate and I decide.
702
00:40:29,659 --> 00:40:30,693
No.
703
00:40:30,760 --> 00:40:32,730
We definitely collaborate.
704
00:40:33,864 --> 00:40:35,733
[Dan] Why you smiling?
705
00:40:42,773 --> 00:40:44,574
It's all me.
706
00:40:44,641 --> 00:40:45,775
[daughter] I knew it.
707
00:40:45,842 --> 00:40:49,012
Jesse's stuff is out the window.
708
00:40:49,980 --> 00:40:53,016
[Dan] No we talked it through.
709
00:40:54,117 --> 00:40:55,786
[upbeat music]
710
00:41:00,856 --> 00:41:02,726
[background chatter]
711
00:41:06,195 --> 00:41:09,032
The thing is to drink heavily
while cooking.
712
00:41:14,271 --> 00:41:15,639
Miss each other?
713
00:41:15,706 --> 00:41:16,941
[Bernie] Hello.
714
00:41:18,742 --> 00:41:19,776
Hello.
715
00:41:19,842 --> 00:41:22,913
Liberation, Liberation Brewing
Company.
716
00:41:26,617 --> 00:41:28,685
Yeah, we were running
through ideas
717
00:41:28,751 --> 00:41:30,119
for the name of the brewery.
718
00:41:30,186 --> 00:41:34,057
And we wanted something that was
like a punch in the face.
719
00:41:37,159 --> 00:41:40,230
It fit Danny's general outlook
on life, Liberation.
720
00:41:40,297 --> 00:41:42,699
He likes conspiracy theories
721
00:41:42,766 --> 00:41:44,800
and fighting the man.
722
00:41:44,867 --> 00:41:47,036
You know, socialist.
723
00:41:47,103 --> 00:41:49,572
Hey Eric, I'm going to put this
out there
724
00:41:49,639 --> 00:41:54,877
because you and me, we're going
to double straw this.
725
00:41:54,945 --> 00:41:56,980
[Eric] I'm leaving now.
726
00:41:57,047 --> 00:42:01,650
I want Liberation to be
Long Beach's brewery.
727
00:42:01,717 --> 00:42:04,620
And it helps that the acronym
is LBC.
728
00:42:04,688 --> 00:42:06,155
That's what people know
Long Beach as.
729
00:42:06,222 --> 00:42:08,858
And a place where you can go
community right.
730
00:42:08,925 --> 00:42:12,062
We have this action packed name
like Liberation Brewing Company.
731
00:42:12,128 --> 00:42:15,598
[Danny] I didn't expect Charlie
to bring his entire farm.
732
00:42:15,666 --> 00:42:19,001
I remember when we first started
talking about this, we...
733
00:42:19,068 --> 00:42:21,036
I mean it was all
about the public house.
734
00:42:21,103 --> 00:42:23,272
That was the thought, right?
735
00:42:23,340 --> 00:42:27,077
The public house was the center
of Irish and early American
736
00:42:27,143 --> 00:42:29,178
culture going back centuries.
737
00:42:29,246 --> 00:42:33,115
The American Revolution
was fermented,
738
00:42:33,182 --> 00:42:36,186
if you want to say,
in public houses.
739
00:42:36,253 --> 00:42:40,824
A bunch of dudes in wigs
sitting around yelling about
740
00:42:40,891 --> 00:42:42,226
how stupid England was.
741
00:42:42,291 --> 00:42:44,893
That's what we kind of imagine
happening around here.
742
00:42:44,960 --> 00:42:46,829
[glasses clinking]
743
00:42:49,965 --> 00:42:51,900
Well, thanks for
coming to another
744
00:42:51,967 --> 00:42:53,202
wonderful friends giving.
745
00:42:53,268 --> 00:42:55,904
And I just want to say we
love having you here
746
00:42:55,972 --> 00:42:57,707
and we love you all
and cheers.
747
00:42:57,773 --> 00:42:59,275
[all] Cheers.
748
00:43:00,309 --> 00:43:03,012
[background chatter]
749
00:43:15,992 --> 00:43:19,362
Malted barley wants
to become beer.
750
00:43:19,429 --> 00:43:20,797
Malted barley is
751
00:43:20,864 --> 00:43:23,333
barley that's been soaked,
sprouted, germinated and dried.
752
00:43:23,400 --> 00:43:26,936
It's steeped in water and it
begins to grow
753
00:43:27,003 --> 00:43:30,940
and it converts it hard starch
754
00:43:31,007 --> 00:43:33,976
to soluble starch
755
00:43:34,043 --> 00:43:36,011
and that soluble starch
756
00:43:36,079 --> 00:43:38,615
is a value to a brewer.
757
00:43:44,019 --> 00:43:46,056
Malting is germination,
758
00:43:46,123 --> 00:43:49,059
but on a large scale,
in a really controlled way.
759
00:43:49,126 --> 00:43:51,127
So they're not creating
a barley plant.
760
00:43:51,193 --> 00:43:52,961
We're just changing the physical
761
00:43:53,028 --> 00:43:55,164
and chemical composition
of the grain.
762
00:43:57,333 --> 00:43:59,702
We'll start the germination
process in the tanks.
763
00:43:59,769 --> 00:44:01,038
That's where it starts,
rehydrate it,
764
00:44:01,105 --> 00:44:03,972
it starts to germinate
and then before it really
765
00:44:04,039 --> 00:44:05,275
starts to get cranking,
766
00:44:05,340 --> 00:44:06,509
we'll pull it out
and spread it on the floor.
767
00:44:06,576 --> 00:44:09,978
Depends on the style of grain,
but anywhere
768
00:44:10,045 --> 00:44:13,716
from four to six days
to fully modify
769
00:44:13,784 --> 00:44:16,853
the grain and we'll stop it
by taking it off the floor
770
00:44:16,920 --> 00:44:18,021
and putting it in the Kiln.
771
00:44:18,088 --> 00:44:20,223
You dry off moisture
to stop the embryo
772
00:44:20,289 --> 00:44:24,226
from growing and preserve all
the ensigns that
773
00:44:24,293 --> 00:44:26,328
you developed during the
malting process
774
00:44:26,396 --> 00:44:29,999
and then create color
and flavor.
775
00:44:30,065 --> 00:44:32,768
There's amino acids from
the proteins
776
00:44:32,835 --> 00:44:34,269
that are in Malted Barley.
777
00:44:34,336 --> 00:44:36,472
That's generated mostly
in that malting process
778
00:44:36,539 --> 00:44:40,309
that aren't existed in the
barley itself in the field.
779
00:44:40,376 --> 00:44:44,447
And it makes a super grade
nutrient, medium for yeast.
780
00:44:51,521 --> 00:44:53,123
[slow country music]
781
00:44:59,161 --> 00:45:01,163
[Eric] We just finished
the CAP.
782
00:45:01,231 --> 00:45:03,032
- It's going right now.
- Okay.
783
00:45:03,099 --> 00:45:05,501
Thanks, I need hoses
for the back.
784
00:45:05,568 --> 00:45:08,036
I'll let packaging know
that we
785
00:45:08,103 --> 00:45:10,306
need those hoses as soon
as they're done.
786
00:45:10,373 --> 00:45:11,541
Okay.
787
00:45:11,608 --> 00:45:15,178
These are the old Bright Tanks,
all 60 Barrel.
788
00:45:15,244 --> 00:45:19,083
The Brewhouse is 30 Barrel,
so they double batch into them.
789
00:45:20,016 --> 00:45:21,918
R.O. Water Tanks.
790
00:45:21,985 --> 00:45:24,454
It's, Dude's distributes to
multiple states
791
00:45:24,521 --> 00:45:28,391
It's like it's one of the larger
independently owned
792
00:45:28,458 --> 00:45:30,160
craft breweries in L.A.
793
00:45:30,226 --> 00:45:34,062
Today I have to pull off
ten barrels
794
00:45:34,130 --> 00:45:38,334
of the Sarah Kettle Beer
that we do.
795
00:45:38,400 --> 00:45:43,773
We're going to do ten barrels
with a different fruit.
796
00:45:45,242 --> 00:45:47,243
The normal version
gets peach.
797
00:45:47,309 --> 00:45:50,078
This one is going
to be blueberry.
798
00:45:50,146 --> 00:45:53,016
[interviewer] Would you ever add
flavors to your beer
799
00:45:53,083 --> 00:45:54,251
after it's been fermented?
800
00:45:54,318 --> 00:45:57,354
No, I don't even want
to put fruit in my beer.
801
00:45:58,554 --> 00:46:02,357
Monday was actually my two
year anniversary here.
802
00:46:02,425 --> 00:46:04,427
Which is surreal.
803
00:46:04,494 --> 00:46:07,864
Before that two more years
at Ohana.
804
00:46:07,931 --> 00:46:11,534
Liberation was, I think was more
a day dream at that point.
805
00:46:11,601 --> 00:46:15,003
I think everybody starts working
in a brewery with that thought.
806
00:46:15,070 --> 00:46:18,507
That someday they'll
have their own place.
807
00:46:18,574 --> 00:46:23,045
This is definitely a job
that I really enjoy.
808
00:46:24,981 --> 00:46:28,418
But, it's not my business, so...
809
00:46:36,358 --> 00:46:38,461
[background chatter
and laughter]
810
00:46:39,295 --> 00:46:40,163
Right?
811
00:46:40,230 --> 00:46:41,931
Stroke the bear,
a few styles
812
00:46:41,998 --> 00:46:44,000
that we're going to have
at The Beerfest.
813
00:46:44,067 --> 00:46:45,168
- Like straw?
- Lager!
814
00:46:45,235 --> 00:46:46,369
- I was gonna say lager.
- Not enough time.
815
00:46:46,436 --> 00:46:49,038
I know, but that's
not who we voting for.
816
00:46:49,105 --> 00:46:50,173
[Jesse's mom] IPA?
817
00:46:50,239 --> 00:46:51,407
No I wouldn't do the IPA,
818
00:46:51,474 --> 00:46:54,043
cause you guys have
not mastered that yet.
819
00:46:54,110 --> 00:46:56,146
Go with the Pale Ale.
820
00:46:58,114 --> 00:46:59,148
Tell me I'm wrong?
821
00:46:59,215 --> 00:47:00,516
- You're wrong.
- [Jesse] you are wrong.
822
00:47:00,583 --> 00:47:01,617
Then you're both wrong,
823
00:47:01,684 --> 00:47:03,586
cause you have
not mastered it yet.
824
00:47:03,652 --> 00:47:06,054
[Jesse] You not have the Rye?
825
00:47:06,121 --> 00:47:08,157
- No.
- [Jesse] Catcher in the Rye?
826
00:47:08,724 --> 00:47:10,326
Well, there you go.
827
00:47:10,393 --> 00:47:12,561
I haven't had it,
it doesn't count.
828
00:47:12,628 --> 00:47:14,329
The Rye IPA, it was amazing.
829
00:47:14,396 --> 00:47:17,432
Okay the last I heard, you said,
you hadn't mastered it,
830
00:47:17,500 --> 00:47:19,168
have we moved past that?
831
00:47:19,235 --> 00:47:21,838
- We moved past that.
- [daughter] Okay.
832
00:47:32,382 --> 00:47:34,050
[cheering]
833
00:47:34,117 --> 00:47:35,451
Can I try the lager?
834
00:47:35,518 --> 00:47:36,485
Absolutely.
835
00:47:36,552 --> 00:47:40,389
Ah, it's so tropical.
836
00:47:41,257 --> 00:47:42,659
- You the brewer?
- [Dan] Yes.
837
00:47:42,726 --> 00:47:43,994
Smells great.
838
00:47:44,061 --> 00:47:45,195
Until you get into the late
1980s, there really
839
00:47:45,262 --> 00:47:47,597
wasn't anything
you could call a beer scene.
840
00:47:47,664 --> 00:47:51,401
Charlotte Perpaysion was that
first guy
841
00:47:51,467 --> 00:47:54,202
who forsaw the possibility
of creating
842
00:47:54,269 --> 00:47:55,704
a community around beer.
843
00:47:55,771 --> 00:48:01,144
In 1981, I guess I drank enough
beer to come up with the idea
844
00:48:01,210 --> 00:48:03,312
of wouldn't it be great
845
00:48:03,380 --> 00:48:06,249
to have a Great
American Beer Festival
846
00:48:06,315 --> 00:48:09,619
and celebrate the best
of American beer.
847
00:48:10,552 --> 00:48:12,020
800 people attended.
848
00:48:12,088 --> 00:48:13,156
Sold out.
849
00:48:13,222 --> 00:48:17,026
We had about 20 breweries,
40 beers.
850
00:48:17,092 --> 00:48:20,163
And that was the seed for a lot
851
00:48:20,230 --> 00:48:22,498
of what beer festivals
are these days.
852
00:48:22,565 --> 00:48:27,135
JBF helped change
the conversation
853
00:48:27,202 --> 00:48:29,271
about beer in America.
854
00:48:29,338 --> 00:48:33,409
Because it introduced
a previously
855
00:48:33,476 --> 00:48:37,648
unknown consideration,
which is quality.
856
00:48:41,117 --> 00:48:42,352
I went to JBF 2015
857
00:48:42,418 --> 00:48:45,121
when I was still with Ohana.
858
00:48:45,188 --> 00:48:47,323
It was unreal
859
00:48:47,389 --> 00:48:52,260
like you cannot bath am how big
JBF is.
860
00:48:52,327 --> 00:48:54,630
- [country music]
- [crowd chatter]
861
00:49:04,740 --> 00:49:09,778
We all come together
and we get to exchange
862
00:49:09,846 --> 00:49:12,782
war stories and experiences
863
00:49:12,849 --> 00:49:15,151
with other craft brewers.
864
00:49:15,217 --> 00:49:18,989
The gold medal goes to
Triumph...
865
00:49:22,592 --> 00:49:25,461
You get medals for who brews
the best beer,
866
00:49:25,527 --> 00:49:27,329
different categories,
different styles.
867
00:49:27,396 --> 00:49:29,532
You know amicable competition.
868
00:49:29,599 --> 00:49:32,468
If somebody's beer beats out
yours, you immediately
869
00:49:32,534 --> 00:49:36,038
want to go try it,
yes, it's really good.
870
00:49:36,106 --> 00:49:37,207
It's a big part of the
871
00:49:37,273 --> 00:49:40,042
the culture of craft beer
in America.
872
00:49:53,389 --> 00:49:55,525
- [slow country music]
- [staple gun clanks]
873
00:50:03,199 --> 00:50:04,333
I gave notice today
874
00:50:04,400 --> 00:50:06,469
at my regular job.
875
00:50:06,536 --> 00:50:10,338
That at the beginning of April
I would be leaving
876
00:50:10,405 --> 00:50:13,375
and so heading
over here full time.
877
00:50:13,443 --> 00:50:16,579
Little nervous, kind a letting
go of the rope
878
00:50:16,646 --> 00:50:20,750
and hopefully the safety net's
is going to catch.
879
00:50:20,817 --> 00:50:22,619
[laughing]
880
00:50:29,592 --> 00:50:32,295
It's the future of my kids,
future of my family,
881
00:50:32,362 --> 00:50:34,498
future of my grandkids.
882
00:50:35,831 --> 00:50:39,101
It's got to work.
883
00:50:45,842 --> 00:50:48,644
I love being able to bring
my son out here
884
00:50:48,710 --> 00:50:52,180
and be with my dad
and my brother.
885
00:50:52,248 --> 00:50:56,284
You know it's watching my dad's
dream come true
886
00:50:56,351 --> 00:50:58,687
which you know satisfies us
887
00:50:59,789 --> 00:51:02,158
and it's fun.
888
00:51:02,224 --> 00:51:04,893
[Jesse] It's going
to be on the name.
889
00:51:04,960 --> 00:51:09,464
This whole business
is operated by family right now.
890
00:51:09,532 --> 00:51:12,367
It's my dad and I, it's my mom.
891
00:51:12,434 --> 00:51:14,903
It's my brother and his son
coming, it's my wife
892
00:51:14,971 --> 00:51:18,673
doing all of our branding
and all of our visuals.
893
00:51:18,740 --> 00:51:22,811
My sister, kind of guess
helping out with
894
00:51:22,878 --> 00:51:26,615
social media, what is Emma
doing, I don't even know.
895
00:51:27,617 --> 00:51:29,820
[Dan] Take your foot
off the stop.
896
00:51:35,625 --> 00:51:36,860
Last call.
897
00:51:44,367 --> 00:51:46,502
Hops are like little,
898
00:51:46,568 --> 00:51:48,503
for my weed smoking brothers
out there
899
00:51:48,570 --> 00:51:49,971
they're actually related
to weed,
900
00:51:50,039 --> 00:51:52,441
so their like little nuggets,
they're little pine cones
901
00:51:52,507 --> 00:51:56,278
and what you're trying
to get are the oils and things
902
00:51:56,346 --> 00:51:58,914
that are down near the middle
of them.
903
00:51:58,981 --> 00:52:01,951
You have to add the hops,
to balance out the sweetness
904
00:52:02,018 --> 00:52:03,719
of the beer,
of the wort.
905
00:52:03,786 --> 00:52:05,954
Generally speaking and certainly
in craft brewing
906
00:52:06,021 --> 00:52:08,657
you would add hops at mainly
three different stages.
907
00:52:08,724 --> 00:52:11,626
Early for bitterness, to balance
out the sweetness of the malt.
908
00:52:11,693 --> 00:52:14,529
Middle boil, for a little
bit of bitterness,
909
00:52:14,597 --> 00:52:17,200
a little bit of flavor,
a little bit of aroma.
910
00:52:17,266 --> 00:52:18,567
And then at the very end
911
00:52:18,635 --> 00:52:21,337
or even a little bit later in
the brewing process
912
00:52:21,403 --> 00:52:22,371
for aromas.
913
00:52:22,438 --> 00:52:24,740
Adding hops at the final
hot stages
914
00:52:24,806 --> 00:52:27,742
you get different hop
and aroma flavors that are
915
00:52:27,809 --> 00:52:30,445
carry over into the beer
and you even get
916
00:52:30,512 --> 00:52:32,847
more interesting
hop aromas and flavors
917
00:52:32,914 --> 00:52:38,654
if you introduce hops into
the fermentation process.
918
00:52:41,023 --> 00:52:42,424
[Danny] Alright.
919
00:52:42,492 --> 00:52:45,695
So we're about to go in.
920
00:52:45,762 --> 00:52:47,897
You're going to have
to watch your step,
921
00:52:47,963 --> 00:52:51,233
it's very dangerous inside.
922
00:52:53,536 --> 00:52:56,438
It's like Belgium
in World War One.
923
00:52:57,539 --> 00:53:01,476
It's like a tomb,
a lot of freshly dug earth
924
00:53:01,543 --> 00:53:04,879
and you know corpses.
925
00:53:04,947 --> 00:53:06,148
I'm going to cruise to the back.
926
00:53:06,215 --> 00:53:09,719
Open up the doors,
so the fella's can get in.
927
00:53:09,786 --> 00:53:12,923
Intense security system here.
928
00:53:15,324 --> 00:53:18,360
Oh, hello!
929
00:53:18,427 --> 00:53:21,364
I can't believe this is actually
happening.
930
00:53:21,431 --> 00:53:24,934
This morning, the correct
931
00:53:25,001 --> 00:53:28,704
air conditioning units
were placed on the roof.
932
00:53:28,771 --> 00:53:33,876
It's been, this is the third
attempt.
933
00:53:33,943 --> 00:53:37,747
That's on the owner, but it's
about par for the course
934
00:53:37,813 --> 00:53:38,815
with this guy.
935
00:53:38,882 --> 00:53:43,918
We had to make sure that
this got saved.
936
00:53:43,985 --> 00:53:50,358
Every day I think,
it couldn't possibly get worse.
937
00:53:50,425 --> 00:53:52,927
It couldn't possibly
be more difficult,
938
00:53:52,994 --> 00:53:57,601
like if this was, if we were
doing a documentary right now
939
00:53:58,900 --> 00:54:02,937
they're would be that moment
in the documentary where...
940
00:54:03,005 --> 00:54:05,675
[interviewer] Where the AC Unit
collapses.
941
00:54:05,742 --> 00:54:09,045
Where the guy is like
I hit rock bottom
942
00:54:09,112 --> 00:54:15,550
and I had this moment and it
all started to turn around.
943
00:54:15,617 --> 00:54:18,019
And every time it gets worse
I'm like
944
00:54:18,086 --> 00:54:19,855
maybe this is that moment,
945
00:54:19,922 --> 00:54:22,891
maybe it will all start
to turn around
946
00:54:23,393 --> 00:54:24,592
So far
947
00:54:24,659 --> 00:54:27,297
that's not the case.
948
00:54:28,731 --> 00:54:30,700
It's good to get some beer
though.
949
00:54:30,766 --> 00:54:34,736
Every time I try the beer,
I think that's why.
950
00:54:34,804 --> 00:54:36,672
That's why I don't sleep.
951
00:54:36,739 --> 00:54:39,074
That's why we're still at it.
952
00:54:39,141 --> 00:54:42,544
I think for anybody that's going
into their own business,
953
00:54:42,612 --> 00:54:43,980
having a passion
for what you do,
954
00:54:44,047 --> 00:54:46,782
that's what carries you through
and you're willing to work
955
00:54:46,849 --> 00:54:48,818
seven days a week
and 12 hours a day
956
00:54:48,885 --> 00:54:52,622
and just put every fiber
of your soul into the thing.
957
00:55:01,496 --> 00:55:03,565
[Jesse] Oh, my gosh.
958
00:55:03,632 --> 00:55:05,335
Look at that.
959
00:55:07,570 --> 00:55:08,571
Oh, my gosh.
960
00:55:08,637 --> 00:55:11,106
So we just got
our shipment today
961
00:55:11,173 --> 00:55:12,541
of our fermenters.
962
00:55:12,608 --> 00:55:14,043
These containers have been
963
00:55:14,110 --> 00:55:16,378
closed and sealed from China.
964
00:55:16,445 --> 00:55:20,750
So this is the first anyone
state side has seen it.
965
00:55:20,817 --> 00:55:23,320
[Dan] Okay, cue the music.
966
00:55:26,456 --> 00:55:28,325
[upbeat music]
967
00:55:53,715 --> 00:55:57,952
And we've been waiting
for seven months now
968
00:55:58,019 --> 00:55:59,755
since we ordered these.
969
00:56:02,190 --> 00:56:04,827
[Dan] Come on, son.
970
00:56:08,164 --> 00:56:10,800
It's been extremely
971
00:56:12,034 --> 00:56:13,469
exciting today.
972
00:56:13,534 --> 00:56:17,539
I mean it gets kind of crazy,
all our emotions and attitudes.
973
00:56:17,606 --> 00:56:21,043
We're kind of on adrenalin
right now.
974
00:56:21,110 --> 00:56:22,378
[Jesse] Yes.
975
00:56:27,516 --> 00:56:29,719
Okay hold it right there.
976
00:56:39,661 --> 00:56:41,663
Hi.
977
00:56:44,634 --> 00:56:45,802
Yeah.
978
00:56:54,911 --> 00:56:59,148
Our GC said things
are going to happen really fast
979
00:56:59,215 --> 00:57:00,983
when the concrete gets poured.
980
00:57:01,050 --> 00:57:03,252
He was not joking,
like all the dry wall,
981
00:57:03,318 --> 00:57:04,887
most of the dry wall is up.
982
00:57:04,954 --> 00:57:07,490
They started fabricating
the walls.
983
00:57:07,556 --> 00:57:11,659
I actually had a very minor
984
00:57:11,726 --> 00:57:13,127
anxiety attack yesterday,
985
00:57:13,195 --> 00:57:18,234
because I think on Friday Mike
goes we're gonna do these
986
00:57:18,300 --> 00:57:21,103
soft openings, but we got to
make sure you know
987
00:57:21,170 --> 00:57:24,039
the beers that we have are like
the home brand beers.
988
00:57:24,106 --> 00:57:26,909
Aren't all my beers,
home brand beers?
989
00:57:26,976 --> 00:57:29,644
I was just trying
to deal with that.
990
00:57:29,711 --> 00:57:31,514
Like it wasn't bad
that he said that,
991
00:57:31,581 --> 00:57:33,817
it was just like
it's really happening.
992
00:57:35,585 --> 00:57:38,987
There's never been a single
beer style that's captivated
993
00:57:39,054 --> 00:57:42,724
the excitement
of a general populist
994
00:57:42,791 --> 00:57:44,226
as the IPA style.
995
00:57:44,293 --> 00:57:47,663
You know I tried my first IPA
and I was like this is terrible,
996
00:57:47,730 --> 00:57:48,764
bitter and horrible.
997
00:57:48,831 --> 00:57:49,865
I was like,
that's a lot of hops.
998
00:57:49,931 --> 00:57:51,799
Taste like your cat
ate your weed
999
00:57:51,867 --> 00:57:53,001
and peed on
your Christmas tree.
1000
00:57:53,068 --> 00:57:56,172
You know IPA is depended
on having a lot of hops.
1001
00:57:57,306 --> 00:57:59,807
The hops have gone from
1002
00:57:59,875 --> 00:58:02,811
more of a bitterness only aspect
1003
00:58:02,878 --> 00:58:06,682
to more emphasis on aroma.
1004
00:58:06,748 --> 00:58:09,817
And today's IPA really is a kind
of invention
1005
00:58:09,885 --> 00:58:11,954
of the American home brewer.
1006
00:58:12,021 --> 00:58:14,323
Initially when we were making
beer
1007
00:58:14,389 --> 00:58:15,557
as home brewers in the '70s.
1008
00:58:15,625 --> 00:58:19,894
People valued hops only
for their bitterness.
1009
00:58:19,961 --> 00:58:22,898
Bitter wasn't a big flavor
component.
1010
00:58:22,965 --> 00:58:25,034
Hops weren't a big flavor
component.
1011
00:58:25,101 --> 00:58:27,970
But that began to change when
home brewers
1012
00:58:28,036 --> 00:58:31,005
started getting fresh hops
1013
00:58:31,072 --> 00:58:34,576
and using them
in ways that were not
1014
00:58:34,643 --> 00:58:35,677
typically used.
1015
00:58:35,744 --> 00:58:38,980
And all of the sudden
there was value
1016
00:58:39,047 --> 00:58:42,918
in the flavor and aroma of hops.
1017
00:58:43,753 --> 00:58:45,220
Until recently
1018
00:58:45,286 --> 00:58:47,922
almost all the hops in this
country were grown
1019
00:58:47,989 --> 00:58:49,324
for one thing
and one thing only.
1020
00:58:49,391 --> 00:58:52,260
And that was the amount of
Alpha acid they had in it.
1021
00:58:52,327 --> 00:58:55,264
Alpha acid is just the
chemical compounds
1022
00:58:55,331 --> 00:58:57,932
when they are boiled during
the brewing process,
1023
00:58:58,000 --> 00:58:59,367
become that bittering.
1024
00:58:59,434 --> 00:59:01,269
That we associate with them.
1025
00:59:01,336 --> 00:59:04,172
You want to walk up to the
original Simcoe field?
1026
00:59:04,239 --> 00:59:05,640
[interviewer] Yes.
1027
00:59:05,708 --> 00:59:08,010
We were developing hop rise
looking for high production,
1028
00:59:08,077 --> 00:59:09,412
high alpha acid.
1029
00:59:09,478 --> 00:59:13,882
And when we did that,
one of the plants we developed
1030
00:59:13,949 --> 00:59:15,250
turned out to be Simcoe.
1031
00:59:15,317 --> 00:59:17,885
And we thought it was a high
alpha hop originally.
1032
00:59:17,952 --> 00:59:19,387
It had very high production
and it had
1033
00:59:19,454 --> 00:59:22,891
pretty high alpha acids, maybe
in the 13, 13 and a half percent
1034
00:59:22,958 --> 00:59:24,193
this was back in the mid '80s.
1035
00:59:24,259 --> 00:59:26,961
There's not a lot of high
alpha hops being grown.
1036
00:59:27,028 --> 00:59:29,164
It had a nice aroma,
but that isn't the reason
1037
00:59:29,231 --> 00:59:32,401
we bread it
and we took it out to brewers
1038
00:59:32,467 --> 00:59:36,038
to look at and none of the big
brewers were interested.
1039
00:59:36,105 --> 00:59:39,942
And a Vinnie from Russian River
1040
00:59:40,009 --> 00:59:42,777
probably was the one guy
1041
00:59:42,844 --> 00:59:44,779
that really pushed Simcoe.
1042
00:59:44,847 --> 00:59:48,917
Simcoe was this brand new hop
variety, that had I experimented
1043
00:59:48,983 --> 00:59:52,186
with, when it was just an
experimental pop.
1044
00:59:52,253 --> 00:59:55,289
Didn't even have a name yet,
it was such a beautiful
1045
00:59:55,356 --> 00:59:58,826
grapefruit and pine
and the little pungent
1046
00:59:58,893 --> 01:00:00,261
quality to it.
1047
01:00:00,329 --> 01:00:03,065
I remember pulling it out of the
fermenter and smelling it
1048
01:00:03,132 --> 01:00:05,834
and going this beer doesn't even
need to be dried hop
1049
01:00:05,900 --> 01:00:07,135
it was so aromatic.
1050
01:00:07,202 --> 01:00:10,806
Pliny the Elder was based
primarily on Sincoe.
1051
01:00:10,873 --> 01:00:14,043
You know I love that Pliny
carries this,
1052
01:00:14,110 --> 01:00:17,813
this greatness of big flavors
and hop components
1053
01:00:17,880 --> 01:00:19,280
and it's very
American hops,
1054
01:00:19,347 --> 01:00:23,951
pine and the citrus and the
grapefruit and whatever else
1055
01:00:24,018 --> 01:00:26,054
is what we capture
from the hops.
1056
01:00:26,121 --> 01:00:28,790
Hard to believe today,
that this field
1057
01:00:28,858 --> 01:00:31,093
15 years ago lied idle
and today there will be
1058
01:00:31,159 --> 01:00:33,928
something north of seven million
pounds of Simcoe
1059
01:00:33,996 --> 01:00:36,898
growing in Washington, Oregon,
and Idaho.
1060
01:00:47,976 --> 01:00:49,945
[Jesse] That should do it.
1061
01:00:51,780 --> 01:00:53,416
Two more sets.
1062
01:00:58,320 --> 01:01:01,390
I told you, I can't wait
till these things break in.
1063
01:01:01,456 --> 01:01:04,225
Going from the system
we were on, I mean it's
1064
01:01:04,293 --> 01:01:07,162
we literally built every square
inch of it.
1065
01:01:07,228 --> 01:01:12,900
So we knew every little minuet
thing about it.
1066
01:01:12,967 --> 01:01:14,502
[Dan laughing] This...
1067
01:01:14,570 --> 01:01:17,338
This I mean we put some pipes
together where they
1068
01:01:17,405 --> 01:01:19,240
told us to put it together,
but...
1069
01:01:19,307 --> 01:01:24,112
other than that it's we don't
know anything about.
1070
01:01:24,980 --> 01:01:27,148
Worked just fine yesterday.
1071
01:01:27,215 --> 01:01:31,319
- That was at like a 170 right?
- Yeah.
1072
01:01:32,588 --> 01:01:34,289
With the Homebrew system,
1073
01:01:34,356 --> 01:01:36,925
it's a couple stirs
and you know throw
1074
01:01:36,992 --> 01:01:39,027
in some come cool or hot water
1075
01:01:39,094 --> 01:01:41,063
and everything kind of
stabilizes quickly.
1076
01:01:41,130 --> 01:01:43,465
Here it's, you know
1077
01:01:43,532 --> 01:01:45,968
massive amounts.
1078
01:01:46,534 --> 01:01:48,203
[alarm beeping]
1079
01:01:54,108 --> 01:01:56,778
This is a boiler.
1080
01:01:56,846 --> 01:01:58,480
- [Jesse] Alright.
- Whoo-hoo.
1081
01:01:58,547 --> 01:02:00,249
[Jesse] Dad, take a step back.
1082
01:02:03,251 --> 01:02:06,255
- Yes, it's boiling now.
- [Jesse] Oh, good.
1083
01:02:07,255 --> 01:02:08,790
[reverse alarm]
1084
01:02:15,197 --> 01:02:17,231
Alright, go for it.
1085
01:02:17,298 --> 01:02:18,534
Here we go.
1086
01:02:18,599 --> 01:02:21,136
- [Danny] This is the mash tank.
- Yeah, I think so.
1087
01:02:23,038 --> 01:02:25,273
Is it going to tilt?
1088
01:02:27,543 --> 01:02:29,378
Woo!
1089
01:02:37,920 --> 01:02:39,755
[upbeat music]
1090
01:02:57,907 --> 01:02:59,442
[indistinct chatter]
1091
01:03:05,414 --> 01:03:08,383
- [Danny] One more.
- [background laughter]
1092
01:03:08,449 --> 01:03:11,788
[Danny] Someone is buying Joe
a beer after this, right?
1093
01:03:13,389 --> 01:03:17,192
[Mike] Joe almost got cut
in half by the door.
1094
01:03:17,259 --> 01:03:20,329
After a year
they're finally in here.
1095
01:03:34,076 --> 01:03:36,378
[background chatter
and laughter]
1096
01:03:38,146 --> 01:03:40,482
Yes, it's great.
1097
01:03:51,226 --> 01:03:55,931
Okay where you at for your
strike water inside?
1098
01:03:55,998 --> 01:03:56,831
How much you got?
1099
01:03:56,898 --> 01:03:58,867
Yes, we're a good four inches.
1100
01:04:02,338 --> 01:04:05,908
[Dan] Are we 152 on this?
1101
01:04:05,974 --> 01:04:07,375
150.
1102
01:04:07,443 --> 01:04:11,179
Let's try to keep that blind
water off as much as we can.
1103
01:04:11,246 --> 01:04:14,016
Try to keep
that blind water off.
1104
01:04:14,083 --> 01:04:15,550
Well, we're already hot.
1105
01:04:16,518 --> 01:04:17,652
[Jesse] What?
1106
01:04:17,719 --> 01:04:18,720
[Dan] I can really
smell the difference.
1107
01:04:18,786 --> 01:04:19,920
You having trouble hearing
today?
1108
01:04:19,987 --> 01:04:22,190
Well, yes there is a lot of
stuff going on,
1109
01:04:22,257 --> 01:04:23,358
you got to speak up.
1110
01:04:23,425 --> 01:04:26,229
I usually don't have to talk
like that.
1111
01:04:29,030 --> 01:04:30,599
[Dan mumbling]
1112
01:04:31,400 --> 01:04:33,568
I understand what you're saying.
1113
01:04:35,170 --> 01:04:37,072
- You're mocking me.
- Uh-huh.
1114
01:04:37,139 --> 01:04:39,275
So you heard that just fine.
1115
01:04:43,112 --> 01:04:45,280
[Dan] Young people's ears.
1116
01:04:48,083 --> 01:04:50,485
All those concerts
have ruined them.
1117
01:04:50,552 --> 01:04:51,620
What?
1118
01:04:51,686 --> 01:04:53,556
See. [laughing]
1119
01:04:57,425 --> 01:05:00,962
The igniter goes
on and it's good.
1120
01:05:01,030 --> 01:05:02,097
[Eric] Yeah.
1121
01:05:02,164 --> 01:05:04,267
Nothing just happens.
1122
01:05:07,702 --> 01:05:10,438
- Ready?
- Yeah.
1123
01:05:10,505 --> 01:05:12,673
Zero, one.
1124
01:05:12,740 --> 01:05:13,976
You can hear the gas.
1125
01:05:14,041 --> 01:05:18,480
Yeah, um, everything started
out pretty smooth,
1126
01:05:22,184 --> 01:05:25,388
but the burner
wasn't turning on.
1127
01:05:27,188 --> 01:05:29,523
It's very hard work
to open a brewery.
1128
01:05:29,590 --> 01:05:32,594
You're standing on the shoulders
of all the people
1129
01:05:32,661 --> 01:05:34,262
who went down before you.
1130
01:05:35,431 --> 01:05:38,333
A lot of people
who didn't make it,
1131
01:05:38,400 --> 01:05:41,235
almost all of them
were home brewers.
1132
01:05:41,302 --> 01:05:45,539
And they didn't make it,
because the number one lesson
1133
01:05:45,606 --> 01:05:48,342
that every beer maker had
to learn right away, was
1134
01:05:48,409 --> 01:05:50,478
you can make a great batch
on the stove,
1135
01:05:50,545 --> 01:05:53,114
but scaling up becomes
problematic.
1136
01:05:53,181 --> 01:05:54,716
Almost instantly.
1137
01:05:57,753 --> 01:05:59,455
Alright, so...
1138
01:06:01,690 --> 01:06:03,626
[clattering]
1139
01:06:05,427 --> 01:06:08,296
I remember it was a lot
of hard work.
1140
01:06:08,362 --> 01:06:11,665
I'd have to build a tank,
buy a tank.
1141
01:06:11,733 --> 01:06:14,036
Design a new room.
1142
01:06:14,103 --> 01:06:15,204
Build the room.
1143
01:06:15,271 --> 01:06:17,706
We were putting in our cold room
and found
1144
01:06:17,773 --> 01:06:20,275
a little butcher's shop.
1145
01:06:20,342 --> 01:06:22,544
And the guy would butcher
chickens on the side
1146
01:06:22,610 --> 01:06:25,179
and he had this little cooler
I think I paid 50 bucks for it
1147
01:06:25,246 --> 01:06:30,117
and I was rebuilding this fan
coil and I opened the thing up
1148
01:06:30,184 --> 01:06:32,353
and it was just full of feathers
and blood.
1149
01:06:32,420 --> 01:06:37,458
We were out of money and the
thing was all corroded.
1150
01:06:37,525 --> 01:06:40,663
I remember thinking,
boy, did I make a mistake.
1151
01:06:42,231 --> 01:06:44,166
I remember one, Contract Brew.
1152
01:06:44,233 --> 01:06:46,601
That's also one of the
discussion items.
1153
01:06:46,668 --> 01:06:48,003
Oh, and number two is...
1154
01:06:49,271 --> 01:06:51,640
Um, so Eric and I
have been chatting nonstop
1155
01:06:51,706 --> 01:06:54,076
for the last two days
about this.
1156
01:06:54,143 --> 01:07:00,148
[Dan] Um, looks like plan A
uh, isn't gonna happen.
1157
01:07:00,215 --> 01:07:01,550
[Michael]
Well, I saw the text, so...
1158
01:07:01,615 --> 01:07:04,519
The problem is, we don't know
what's in the filter.
1159
01:07:06,355 --> 01:07:08,757
And what else? We can't control
the temperature?
1160
01:07:08,824 --> 01:07:10,259
[Dan] Yeah.
1161
01:07:10,324 --> 01:07:12,693
We didn't know four weeks ago,
when we first talked about this,
1162
01:07:12,760 --> 01:07:15,030
- they didn't have a filter?
- No, we didn't. No.
1163
01:07:16,398 --> 01:07:18,467
[Dan] I don't know what
to tell you. We didn't know.
1164
01:07:18,534 --> 01:07:19,835
If we can get something done
somewhere else,
1165
01:07:19,902 --> 01:07:22,771
- it's probably better.
- We should not be taking a risk
1166
01:07:22,838 --> 01:07:25,074
on our first impression.
1167
01:07:26,842 --> 01:07:30,112
Like, breweries used to have
that six-month learning curve,
1168
01:07:30,179 --> 01:07:31,347
where you could get away
with total shit.
1169
01:07:31,414 --> 01:07:34,449
- [Dan] Mm-hmm.
- That doesn't exist anymore.
1170
01:07:34,516 --> 01:07:36,485
[Michael] We've known that we
wanted a contract brew,
1171
01:07:36,552 --> 01:07:40,521
and, like, we're just now
making a list? What the fuck?
1172
01:07:40,588 --> 01:07:43,058
I mean, why don't we have this
figured out already?
1173
01:07:54,436 --> 01:07:56,438
I'm telling you right now,
if he walks out that door,
1174
01:07:56,505 --> 01:07:58,405
I am never coming back.
1175
01:07:58,472 --> 01:08:00,108
[Dan] Come on, dude.
1176
01:08:05,614 --> 01:08:08,617
I'm not sure what your goal was
in calling it out like that.
1177
01:08:09,717 --> 01:08:12,319
I have been on this
for weeks, man.
1178
01:08:12,387 --> 01:08:15,157
We need to have beer
to open for business.
1179
01:08:15,224 --> 01:08:16,492
It doesn't just...
1180
01:08:16,559 --> 01:08:20,427
[Michael] We don't have the time
for fucking kid gloves.
1181
01:08:20,494 --> 01:08:23,164
I mean, we've had Clay
delay our asses for a year.
1182
01:08:30,505 --> 01:08:33,307
[Eric]
I apologize for walking out.
1183
01:08:33,375 --> 01:08:35,443
[Dan] Naw. We kept yelling
at each other.
1184
01:08:35,510 --> 01:08:37,445
- [laughing]
- [Michael] Yeah.
1185
01:08:38,546 --> 01:08:40,181
[Eric]
I'll be honest... you're probably
1186
01:08:40,248 --> 01:08:41,550
the most obnoxious person
I know.
1187
01:08:41,984 --> 01:08:43,519
[Eric] Uh...
1188
01:08:44,653 --> 01:08:45,887
it works.
1189
01:08:45,953 --> 01:08:49,323
We need someone like you.
I need someone like you.
1190
01:08:49,390 --> 01:08:52,594
Do you... look at me.
1191
01:08:52,661 --> 01:08:54,729
Oh, so you're allowed to be
upset, but I'm not?
1192
01:08:54,796 --> 01:08:57,900
- You are constantly upset.
- [Michael grunts]
1193
01:09:02,436 --> 01:09:06,207
- Let's move on.
- I'll stand up for stuff more,
1194
01:09:06,274 --> 01:09:11,478
instead of just trying to make
peace with everybody, so...
1195
01:09:11,546 --> 01:09:13,215
- We need that, too.
- Yeah.
1196
01:09:17,985 --> 01:09:20,555
And we'll be here tomorrow.
1197
01:09:20,622 --> 01:09:22,757
- [Eric] Okay.
- We don't need to be here?
1198
01:09:22,823 --> 01:09:24,858
[Eric] Yeah.
He knows the deal.
1199
01:09:24,926 --> 01:09:27,229
[Michael] I think you gave him
the code. [chuckles]
1200
01:09:27,296 --> 01:09:28,597
[Eric murmuring]
1201
01:09:31,432 --> 01:09:32,734
[laughing]
1202
01:09:32,801 --> 01:09:34,436
I'll be seeing you a lot.
I'm Kevin.
1203
01:09:34,502 --> 01:09:36,371
- Okay, I'm Dan.
- I'm usually the one around.
1204
01:09:36,438 --> 01:09:37,605
Okay, good to see you.
Thanks, Kevin.
1205
01:09:37,672 --> 01:09:38,974
- Be seeing you a lot.
- You guys take it easy.
1206
01:09:39,041 --> 01:09:40,543
[Kevin] All right.
1207
01:09:41,743 --> 01:09:43,378
Finally.
1208
01:09:43,444 --> 01:09:45,514
I haven't seen how these
get delivered yet.
1209
01:09:50,452 --> 01:09:51,787
Oh, it's magic.
1210
01:09:52,587 --> 01:09:54,456
Nice and cold... oh, yeah.
1211
01:09:55,623 --> 01:09:58,260
Ice packs that are still frozen.
1212
01:09:59,360 --> 01:10:01,462
And big Pure Pitches.
1213
01:10:02,730 --> 01:10:04,934
Nice. You see that, Jess?
1214
01:10:06,001 --> 01:10:07,269
[Jesse] Nice.
1215
01:10:08,770 --> 01:10:09,872
All righty.
1216
01:10:12,873 --> 01:10:15,876
[soft popping]
1217
01:10:15,944 --> 01:10:18,813
Mmm, yeast. The guys
who actually do the work.
1218
01:10:18,880 --> 01:10:21,548
So, yeast is a single-cell
organism
1219
01:10:21,615 --> 01:10:24,418
that is part
of the fungus group,
1220
01:10:24,485 --> 01:10:26,554
like mushrooms,
and a lotta molds.
1221
01:10:26,621 --> 01:10:29,958
But it exists as a single cell,
and it feeds on sugar.
1222
01:10:30,024 --> 01:10:31,992
The yeast we use not only
gives us the alcohol
1223
01:10:32,060 --> 01:10:33,194
and the CO2,
1224
01:10:33,261 --> 01:10:35,397
they also give us
so much of the flavor,
1225
01:10:35,463 --> 01:10:37,832
the fruitiness,
which is essential for a beer.
1226
01:10:37,899 --> 01:10:41,603
Yeast can completely
reshape a beer.
1227
01:10:41,670 --> 01:10:43,904
Like, if you smell
a Belgian-style beer,
1228
01:10:43,971 --> 01:10:46,573
and you're like, "This smells
like this has clove in it.
1229
01:10:46,640 --> 01:10:47,741
Did you put clove in here?"
1230
01:10:47,809 --> 01:10:51,980
No, but the yeast produced
polyphenols,
1231
01:10:52,046 --> 01:10:54,515
which are in cloves.
1232
01:10:55,117 --> 01:10:57,819
Yeast is weird.
1233
01:10:57,886 --> 01:11:01,523
Yeast shouldn't be a thing
that we can use.
1234
01:11:01,590 --> 01:11:03,625
It's... it's a fungus.
1235
01:11:03,692 --> 01:11:05,592
You know, sometimes
I walk into the brewery,
1236
01:11:05,659 --> 01:11:07,996
and I'll just stare
at the bucket...
1237
01:11:08,063 --> 01:11:10,030
'cause the yeast is inside,
eating the sugar.
1238
01:11:10,097 --> 01:11:13,335
Sugars are turning into alcohol
byproducts, carbon dioxide.
1239
01:11:13,402 --> 01:11:16,003
I sometimes just go
and watch the bucket bubble,
1240
01:11:16,070 --> 01:11:18,340
and that CO2 coming out.
1241
01:11:18,407 --> 01:11:19,675
That blows me away.
1242
01:11:19,742 --> 01:11:21,775
You just stare at it going,
"Man, that's crazy."
1243
01:11:21,842 --> 01:11:23,944
And I honestly think
that if you don't have yeast,
1244
01:11:24,011 --> 01:11:27,782
we don't actually make it,
you know, into civilization.
1245
01:11:27,849 --> 01:11:31,853
because yeast powers bread,
and yeast powers beer,
1246
01:11:31,920 --> 01:11:34,756
which were the twin pillars
of sort of Middle Eastern
1247
01:11:34,823 --> 01:11:37,592
and Near-Eastern culture
up through Egypt
1248
01:11:37,658 --> 01:11:39,594
and really, to now.
1249
01:11:40,529 --> 01:11:41,764
- [Dan] Hi, guys.
- [woman] Hi.
1250
01:11:41,829 --> 01:11:43,797
[man] We work here at the school
across the street.
1251
01:11:43,864 --> 01:11:44,998
Oh, yeah?
1252
01:11:45,065 --> 01:11:46,333
And we're just wondering
when you're opening.
1253
01:11:46,400 --> 01:11:49,804
[chuckles] Takes some beer
to teach the children?
1254
01:11:49,871 --> 01:11:51,439
[laughing]
1255
01:11:51,506 --> 01:11:53,475
- [man 2 ] After work. After.
- Yeah, yeah.
1256
01:11:53,542 --> 01:11:56,678
Uh, probably...
early April, mid-April.
1257
01:11:56,744 --> 01:11:58,445
- [woman] Okay.
- [Dan] We're doing tests
1258
01:11:58,512 --> 01:12:00,914
on the brew system right now.
1259
01:12:00,981 --> 01:12:03,385
[Eric] Like, I did
a water test yesterday.
1260
01:12:03,452 --> 01:12:05,887
The heat exchanger
and we have a cold liquor tank
1261
01:12:05,953 --> 01:12:07,621
in the cold box.
1262
01:12:07,689 --> 01:12:11,059
they're super efficient.
That was nice.
1263
01:12:11,126 --> 01:12:12,360
Very happy, actually. [chuckles]
1264
01:12:12,426 --> 01:12:16,530
If this test goes well,
then we'll brew tomorrow.
1265
01:12:16,597 --> 01:12:18,666
Supposed to brew today,
but, you know,
1266
01:12:18,733 --> 01:12:22,404
what's one more day
after four years?
1267
01:12:22,470 --> 01:12:23,771
[men chuckling]
1268
01:12:26,073 --> 01:12:27,909
[steam hissing]
1269
01:12:43,891 --> 01:12:45,094
That's nice.
1270
01:12:50,030 --> 01:12:51,131
[soft popping]
1271
01:12:51,198 --> 01:12:53,567
Brew days right now
are super chaotic
1272
01:12:53,635 --> 01:12:55,637
'cause we're still
figuring stuff out.
1273
01:12:55,703 --> 01:12:57,538
This has been a great kettle,
by the way.
1274
01:12:57,605 --> 01:12:59,440
[laughs]
1275
01:12:59,507 --> 01:13:00,641
Just learning
the ins and outs of it,
1276
01:13:00,708 --> 01:13:04,077
it's like learning home brewing
all over again.
1277
01:13:04,145 --> 01:13:06,048
I'm just kind of stumbling
through it.
1278
01:13:12,287 --> 01:13:14,155
[whirring]
1279
01:13:15,556 --> 01:13:16,791
That is a horrible bit.
1280
01:13:16,858 --> 01:13:19,594
No, that's just
really strong wood.
1281
01:13:19,661 --> 01:13:21,930
Hey, Jason, it's Jesse.
What's goin' on, man?
1282
01:13:21,997 --> 01:13:23,231
- [Jason] What's up?
- What's up, dude?
1283
01:13:23,297 --> 01:13:27,001
Hey, we're heading out.
Can we bring you by a keg?
1284
01:13:27,068 --> 01:13:30,238
[Jesse] We have an amber ale
and a pale ale.
1285
01:13:30,305 --> 01:13:31,539
Which one do you want?
1286
01:13:31,605 --> 01:13:32,239
- [drill whirring]
- [Jason] Bring 'em both.
1287
01:13:32,306 --> 01:13:34,641
"Bring 'em both"?
1288
01:13:34,708 --> 01:13:35,676
[Dan] We only have one
tap handle.
1289
01:13:35,743 --> 01:13:39,047
Well, we only have
one tap handle.
1290
01:13:39,113 --> 01:13:41,148
[Jason] That's fine. I won't
put them on at the same time.
1291
01:13:41,216 --> 01:13:42,517
[laughs] He won't put them on
at the same time.
1292
01:13:42,583 --> 01:13:45,619
- All right, sounds good.
- [Jason] All right.
1293
01:13:45,686 --> 01:13:46,820
All right, bye.
1294
01:13:46,887 --> 01:13:49,189
- [laughs] All right, well...
- [Dan] Okay.
1295
01:13:49,256 --> 01:13:51,792
- Double their sales, though.
- [Jesse] Yeah.
1296
01:13:51,859 --> 01:13:53,795
Doubles any old sales.
1297
01:13:57,666 --> 01:14:00,735
[keg rumbles]
1298
01:14:02,103 --> 01:14:03,806
Whoop.
1299
01:14:06,774 --> 01:14:08,609
- [Dan] One...
- Two... three!
1300
01:14:08,676 --> 01:14:10,911
- [Dan] Three, sir!
- Three, sir! Three!
1301
01:14:10,979 --> 01:14:12,881
[rumbles, bangs]
1302
01:14:12,948 --> 01:14:15,950
When I started making Sam Adams,
1303
01:14:16,016 --> 01:14:19,186
there were five beer wholesalers
in Boston.
1304
01:14:19,253 --> 01:14:20,787
They all turned me down.
1305
01:14:20,854 --> 01:14:23,625
None of them
wanted to carry my beer.
1306
01:14:23,692 --> 01:14:27,261
So, the only way
I could get my beer
1307
01:14:27,328 --> 01:14:29,229
into the hands of drinkers
1308
01:14:29,296 --> 01:14:34,668
was by just hitting the streets,
going from bar to bar,
1309
01:14:34,735 --> 01:14:37,204
selling it
one bottle at a time,
1310
01:14:37,271 --> 01:14:42,543
delivering it originally
out of my station wagon.
1311
01:14:42,610 --> 01:14:47,681
And it would take me
about 20 calls
1312
01:14:47,748 --> 01:14:50,853
to get one customer.
1313
01:14:53,787 --> 01:14:55,789
[Dan] This is where our keg
is gonna end up.
1314
01:14:55,856 --> 01:14:57,824
We're dropping off some kegs.
1315
01:14:57,891 --> 01:14:59,560
- Is this yours, though?
- Yeah.
1316
01:14:59,627 --> 01:15:01,762
- Come on in.
- First time.
1317
01:15:03,698 --> 01:15:05,767
[clattering]
1318
01:15:09,871 --> 01:15:13,141
[indistinct chatter]
1319
01:15:19,180 --> 01:15:21,215
[Dan] The one and only.
1320
01:15:21,282 --> 01:15:22,684
Still a little tacky.
1321
01:15:22,751 --> 01:15:24,052
[laughing]
1322
01:15:33,728 --> 01:15:35,296
I never thought
that running a brewery
1323
01:15:35,363 --> 01:15:40,034
would involve throwing away
so much damn cardboard.
1324
01:15:40,100 --> 01:15:41,501
Receipt printer!
1325
01:15:41,569 --> 01:15:45,606
Like, every week, it's just
stacks and stacks of this stuff.
1326
01:15:47,942 --> 01:15:51,212
Handled. Just CEO'd the shit
out of that box.
1327
01:15:51,279 --> 01:15:53,549
I think we're on pace to open
in the next few weeks.
1328
01:15:54,416 --> 01:15:56,684
If we can get beer in tanks
1329
01:15:56,751 --> 01:15:57,885
you know,
in the next week or two,
1330
01:15:57,952 --> 01:16:00,222
we're good.
We're right where we need to be.
1331
01:16:00,788 --> 01:16:03,291
[trickling]
1332
01:16:03,358 --> 01:16:06,295
Oh, there's yeast in suspension.
That's a good sign.
1333
01:16:07,962 --> 01:16:11,132
It's probably done.
Let's go get a glass.
1334
01:16:11,198 --> 01:16:12,634
I'm actually nervous right now,
because you know,
1335
01:16:12,699 --> 01:16:17,605
soft openings are coming up, and
I have... two or three beers.
1336
01:16:18,105 --> 01:16:18,739
[laughs]
1337
01:16:18,806 --> 01:16:20,907
[silent] Whatever.
1338
01:16:20,975 --> 01:16:22,243
We just gotta get open.
1339
01:16:22,310 --> 01:16:24,312
And I did say
1340
01:16:24,378 --> 01:16:28,815
I would rather have two or three
excellent beers on tap
1341
01:16:28,882 --> 01:16:31,786
as opposed to
eight mediocre ones.
1342
01:16:31,853 --> 01:16:34,355
Guess what?
We've got two or three...
1343
01:16:34,421 --> 01:16:37,424
kinda good beers on tap,
[laughs]
1344
01:16:37,492 --> 01:16:41,061
We're gonna do cream ale,
and then our amber ale,
1345
01:16:41,128 --> 01:16:43,363
and then our amber ale
with coffee.
1346
01:16:43,430 --> 01:16:45,634
[laughs]
1347
01:16:47,969 --> 01:16:50,137
[voice murmuring]
1348
01:16:52,172 --> 01:16:54,108
[rattling]
1349
01:17:02,417 --> 01:17:05,186
We've been workin' crazy hours
the last couple of weeks.
1350
01:17:05,252 --> 01:17:08,322
We didn't leave here
till almost midnight last night.
1351
01:17:08,389 --> 01:17:09,690
Oh, absolutely.
1352
01:17:09,757 --> 01:17:11,393
Ready to work.
1353
01:17:12,827 --> 01:17:16,264
We are so excited
that it's finally here.
1354
01:17:16,331 --> 01:17:19,400
- The reveal moment.
- [door creaks]
1355
01:17:20,902 --> 01:17:22,637
[laughing, singing]
1356
01:17:23,238 --> 01:17:25,239
Ah-hh!
1357
01:17:25,305 --> 01:17:28,108
[Jesse] Hey, Dan,
I'm gonna ask you again...
1358
01:17:28,176 --> 01:17:30,945
- are you gonna run outta beer?
- We're not gonna run outta beer.
1359
01:17:31,011 --> 01:17:33,715
- At least, not tonight.
- It's gonna be so good.
1360
01:17:33,782 --> 01:17:34,916
I'm so pumped.
1361
01:17:34,983 --> 01:17:37,251
[man] ...so, countdown. One...
1362
01:17:37,318 --> 01:17:40,788
[group] Two... three!
1363
01:17:40,854 --> 01:17:42,823
- [laughing]
- Ah!
1364
01:17:42,890 --> 01:17:45,058
[cheering]
1365
01:17:45,126 --> 01:17:47,360
- We're open!
- Guys, thank you.
1366
01:17:47,427 --> 01:17:49,698
[indistinct chatter]
1367
01:17:52,167 --> 01:17:54,202
There you are. Thank you.
1368
01:17:56,069 --> 01:17:58,072
How's it goin'? Good.
1369
01:17:59,239 --> 01:18:01,809
- It's not even 12:00.
- Okay, well...
1370
01:18:01,876 --> 01:18:03,177
[sighs]
1371
01:18:03,243 --> 01:18:06,012
I'll get the next one
going here.
1372
01:18:06,079 --> 01:18:09,951
There you go. There's the plank,
and here's an info card for you.
1373
01:18:10,018 --> 01:18:11,152
[man]
Number one starts right here.
1374
01:18:11,219 --> 01:18:14,020
So you got the Trail Marker,
the milk stout,
1375
01:18:14,087 --> 01:18:16,757
the... what was it?
1376
01:18:16,824 --> 01:18:18,925
The lager
and the Kentucky Common.
1377
01:18:18,993 --> 01:18:21,062
- [man] Awesome.
- Okay, 10 bucks on that.
1378
01:18:21,128 --> 01:18:22,396
Perfect. Thank you.
1379
01:18:27,202 --> 01:18:29,170
We're like an hour away
from closing
1380
01:18:29,237 --> 01:18:32,206
and we're still like,
just crankin'.
1381
01:18:32,273 --> 01:18:34,007
[clattering]
1382
01:18:34,074 --> 01:18:37,077
[Jesse] You can't know
this feeling until you do it.
1383
01:18:37,145 --> 01:18:38,513
But you have to put
your blood, your sweat
1384
01:18:38,579 --> 01:18:40,414
and your tears into it.
1385
01:18:40,481 --> 01:18:43,451
And then to have that pay off,
that's what this feels like.
1386
01:18:43,518 --> 01:18:45,819
Like, it's... amazing.
1387
01:18:45,886 --> 01:18:47,988
Eh. So, yeah.
1388
01:18:48,055 --> 01:18:50,391
- [woman] Stop that.
- [laughing]
1389
01:18:51,391 --> 01:18:53,795
Whenever you want...
Congratulations!
1390
01:18:53,862 --> 01:18:55,195
Don't forget to close
your tabs!
1391
01:18:55,262 --> 01:18:57,466
Don't leave without your card!
1392
01:19:02,170 --> 01:19:05,039
Dude, my voice is thrashed.
1393
01:19:10,979 --> 01:19:13,014
Well, that was a good opening.
[laughs]
1394
01:19:13,081 --> 01:19:14,149
[man] Congratulations.
1395
01:19:15,283 --> 01:19:16,752
[chuckles]
1396
01:19:20,087 --> 01:19:22,256
"Can he solve the problem?"
1397
01:19:24,057 --> 01:19:26,828
[Dan] Uh, we got
a Facebook Messenger
1398
01:19:26,895 --> 01:19:29,831
um... message from Julian,
1399
01:19:29,898 --> 01:19:33,034
the brewer at Lib... [laughs]
at Beachwood Brewing.
1400
01:19:33,100 --> 01:19:34,601
He said, "I need to
talk to you guys.
1401
01:19:34,668 --> 01:19:37,070
We own the federal trademark
for 'LBC'
1402
01:19:37,137 --> 01:19:40,240
and we need to talk to you guys
about this."
1403
01:19:40,307 --> 01:19:43,411
And, you know, we all
kinda looked at each other like,
1404
01:19:43,478 --> 01:19:45,179
"I don't think
you can own that."
1405
01:19:45,246 --> 01:19:47,783
[chuckles] You know? Like...
1406
01:19:48,448 --> 01:19:49,884
So...
1407
01:19:49,949 --> 01:19:53,854
we got on the phone with him,
and he and Gabe, the owner.
1408
01:19:53,921 --> 01:19:57,524
And they weren't mean
or anything.
1409
01:19:57,591 --> 01:19:59,259
You know, they were kinda
condescending,
1410
01:19:59,327 --> 01:20:02,262
but they were just like,
"Guys, you know,
1411
01:20:02,329 --> 01:20:04,198
you think you know what you're
talking about, but you don't.
1412
01:20:04,265 --> 01:20:07,268
This is how it works, and you
guys have to change your name."
1413
01:20:07,335 --> 01:20:10,371
[laughs]
We were like, "No."
1414
01:20:10,438 --> 01:20:12,405
We even offered... we're like,
"What if we sign something
1415
01:20:12,472 --> 01:20:15,076
that says we'll never make
an LBC IPA?"
1416
01:20:15,143 --> 01:20:17,177
Right? Problem solved.
1417
01:20:17,244 --> 01:20:19,079
You know,
we don't have to do that,
1418
01:20:19,146 --> 01:20:21,248
but like, let's just make nice.
1419
01:20:21,315 --> 01:20:23,583
They're like, "No." [winces]
1420
01:20:23,650 --> 01:20:27,654
"No, you gotta change you logo,
t-shirts, signage,
1421
01:20:27,721 --> 01:20:31,224
glassware... everything online."
1422
01:20:31,292 --> 01:20:33,661
Like pretty much, you know...
1423
01:20:33,728 --> 01:20:34,962
just dumb stuff, so...
1424
01:20:35,029 --> 01:20:37,164
We're getting into a place
in the craft beer world
1425
01:20:37,230 --> 01:20:39,835
where early on, it had been
a lot about
1426
01:20:40,635 --> 01:20:43,204
camaraderie, and sort of that,
1427
01:20:43,270 --> 01:20:45,273
"Hey, we're all
in this together" sort of fight.
1428
01:20:45,340 --> 01:20:47,108
But now that we're getting
to this place
1429
01:20:47,175 --> 01:20:49,310
where we have so much
craft beer out there,
1430
01:20:49,377 --> 01:20:51,579
yeah, we're starting to run into
the attitudes
1431
01:20:51,645 --> 01:20:55,181
of, you know, "Hey, wait.
This is my business" thing.
1432
01:20:55,248 --> 01:20:59,052
I think we're up to 7,000
breweries in the United States.
1433
01:20:59,119 --> 01:21:02,189
Um... you know,
every grocery store
1434
01:21:02,256 --> 01:21:05,393
and 7-Eleven has craft beer.
1435
01:21:05,460 --> 01:21:09,230
We're gonna start seeing
distribution pressures,
1436
01:21:09,296 --> 01:21:11,531
we're gonna start seeing
consolidation...
1437
01:21:11,599 --> 01:21:14,335
you know, large breweries
buying up small breweries.
1438
01:21:14,402 --> 01:21:17,439
That situation is gonna get
tighter and tighter.
1439
01:21:20,774 --> 01:21:22,409
[soft popping]
1440
01:21:25,680 --> 01:21:28,149
[Julian Shrago] Market's
different than it used to be.
1441
01:21:28,216 --> 01:21:30,217
It's pretty unforgiving.
1442
01:21:30,283 --> 01:21:33,520
And it used to be that the
demand was growing so much
1443
01:21:33,587 --> 01:21:36,423
that, you know, people
were chasing the demand.
1444
01:21:36,490 --> 01:21:37,692
They could just grow into it.
1445
01:21:37,759 --> 01:21:39,126
But now,
it's gotten to the point
1446
01:21:39,193 --> 01:21:41,362
for a lot of breweries where,
1447
01:21:41,429 --> 01:21:43,431
they have to spend money
in order to make money.
1448
01:21:43,497 --> 01:21:47,100
Like, they've reached...
now that those breweries
1449
01:21:47,167 --> 01:21:48,969
have reached
their saturation point,
1450
01:21:49,037 --> 01:21:50,604
if they wanna grow beyond that,
1451
01:21:50,671 --> 01:21:53,574
they have to put a lotta money
into sales.
1452
01:21:53,640 --> 01:21:55,509
It's kinda like, you know,
1453
01:21:55,576 --> 01:21:59,246
once you reach
200 miles an hour in a car,
1454
01:21:59,313 --> 01:22:01,449
for every mile an hour faster
you wanna go,
1455
01:22:01,515 --> 01:22:03,717
you need an additional
hundred horsepower kinda thing.
1456
01:22:03,784 --> 01:22:06,921
- [man] Right, right.
- It's diminishing returns.
1457
01:22:09,689 --> 01:22:15,362
I learned about beer
at Beachwood in Seal Beach.
1458
01:22:15,430 --> 01:22:17,999
Like, I remember... I was
thinking about it last night...
1459
01:22:18,065 --> 01:22:19,400
the first time
I walked into Beachwood
1460
01:22:19,466 --> 01:22:23,670
and I saw their board,
like, I said out loud, "Wow."
1461
01:22:23,738 --> 01:22:26,140
Like, these are the beers
I've heard about.
1462
01:22:26,207 --> 01:22:30,511
- [man] Yeah.
- And it's... it was great.
1463
01:22:30,578 --> 01:22:32,613
And now...
1464
01:22:32,680 --> 01:22:35,483
I don't... I'll probably regret
saying this,
1465
01:22:35,550 --> 01:22:39,487
but, now, they're bullies.
And it sucks.
1466
01:22:44,324 --> 01:22:45,592
[groans] Ow-ww!
1467
01:22:48,395 --> 01:22:50,264
Beachwood, it's kind of
a low simmer now.
1468
01:22:50,331 --> 01:22:51,465
I haven't heard from them
in a while.
1469
01:22:51,532 --> 01:22:52,733
They seem pretty busy,
we're pretty busy.
1470
01:22:52,800 --> 01:22:55,569
Like, so far, they've
technically been nice.
1471
01:22:55,636 --> 01:22:57,671
They're dicks, but like,
1472
01:22:57,738 --> 01:23:00,207
they didn't send us
a cease-and-desist.
1473
01:23:00,274 --> 01:23:02,443
[man's voice murmuring]
1474
01:23:02,510 --> 01:23:04,445
[Dan] Uh, well, we got a letter.
1475
01:23:05,645 --> 01:23:10,484
Uh, it brought up
some very interesting details.
1476
01:23:12,453 --> 01:23:14,588
[Michael]
Most of which are true.
1477
01:23:14,654 --> 01:23:18,725
Uh, so we can just
forget about it and move on,
1478
01:23:18,792 --> 01:23:22,396
or we can tell them
to shove it up their asses.
1479
01:23:25,765 --> 01:23:29,103
- Yeah. It was a funny letter.
- I mean, they waited
1480
01:23:29,170 --> 01:23:32,139
until it was gonna do the
maximum amount of damage,
1481
01:23:32,206 --> 01:23:34,408
which is the week
we were opening.
1482
01:23:34,475 --> 01:23:37,144
I mean, we've already spent
tens of thousands of dollars
1483
01:23:37,211 --> 01:23:41,248
on merchandise and signs,
and glasses, and all this stuff.
1484
01:23:41,314 --> 01:23:43,550
They waited until it was gonna
fuck us the most.
1485
01:23:44,618 --> 01:23:46,487
You know,
people love their beer.
1486
01:23:46,554 --> 01:23:48,489
And people in Long Beach
are proud
1487
01:23:48,555 --> 01:23:52,092
that this, you know,
award-winning brewery is here.
1488
01:23:52,159 --> 01:23:54,260
So you never... I mean, you
never know how it's gonna go.
1489
01:23:54,328 --> 01:23:56,230
Are people gonna side
with the little guy?
1490
01:23:56,296 --> 01:23:58,798
or are they gonna side with...
1491
01:23:58,865 --> 01:24:00,768
the guy that, up until now,
has been the little guy?
1492
01:24:00,835 --> 01:24:05,472
I think they'll emotionally side
with the little guy. With us.
1493
01:24:06,640 --> 01:24:08,375
- But...
- People are gonna have
1494
01:24:08,442 --> 01:24:10,610
a hard time thinking
of Beachwood as the big guy.
1495
01:24:10,677 --> 01:24:12,278
Well, yeah, yeah.
1496
01:24:12,345 --> 01:24:14,147
Yeah, compared to Budweiser,
they're...
1497
01:24:14,215 --> 01:24:16,250
or whatever their dad's
been drinking.
1498
01:24:16,317 --> 01:24:17,751
But Beachwood's
still the little guy.
1499
01:24:17,818 --> 01:24:19,854
Nah, I per...
I personally love a fight.
1500
01:24:19,921 --> 01:24:21,055
There's nothin'...
1501
01:24:21,122 --> 01:24:24,726
nothin' better than fightin'
about somethin'.
1502
01:24:25,592 --> 01:24:27,528
Uh...
1503
01:24:27,595 --> 01:24:30,297
- Hey, kids...
- Need a lawyer.
1504
01:24:30,363 --> 01:24:32,132
...you get a lawyer. [chuckles]
1505
01:24:32,199 --> 01:24:34,667
Wanna start a brewery?
Get a lawyer.
1506
01:24:34,734 --> 01:24:37,704
The days of being a fun,
little swimming pool
1507
01:24:37,771 --> 01:24:41,242
for us all to swim around in
and be beer bros
1508
01:24:41,309 --> 01:24:43,444
has long gone.
1509
01:24:43,511 --> 01:24:46,114
Take it from your buddies
at Liberation.
1510
01:24:46,948 --> 01:24:48,782
Get a lawyer. [chuckles]
1511
01:24:48,849 --> 01:24:51,152
[indistinct chatter]
1512
01:24:56,423 --> 01:24:58,826
- You guys set?
- Yeah. Yeah!
1513
01:24:58,893 --> 01:25:01,462
You guys are gonna kill it.
I love it.
1514
01:25:02,896 --> 01:25:04,498
[Dan] Hi, guys!
1515
01:25:05,600 --> 01:25:08,269
- Welcome to Liberation Brewing.
- [cheering]
1516
01:25:08,336 --> 01:25:11,372
- Thanks for having me back.
- Yeah, I could use your hand in.
1517
01:25:11,439 --> 01:25:13,407
- [murmurs]
- Hello, welcome.
1518
01:25:13,474 --> 01:25:17,211
Hey. How you doin'?
Nice to meet you. Lou!
1519
01:25:17,278 --> 01:25:18,579
How you been? Nice to meet ya.
1520
01:25:18,645 --> 01:25:21,782
[Dan continues indistinctly]
1521
01:25:23,917 --> 01:25:25,586
[indistinct chatter]
1522
01:25:29,890 --> 01:25:33,327
Uh, my stress levels
have come down about that much,
1523
01:25:33,394 --> 01:25:34,796
so...
1524
01:25:36,730 --> 01:25:38,798
Oh, that's good.
1525
01:25:38,865 --> 01:25:42,636
[Dan] Hi, ladies, can I bug you?
Here's these for you.
1526
01:25:44,639 --> 01:25:46,440
[laughs]
1527
01:25:46,506 --> 01:25:48,274
Oh, it's fun.
1528
01:25:48,341 --> 01:25:50,577
It's fun, like, being active
1529
01:25:50,645 --> 01:25:52,046
and running around
like a maniac, you know?
1530
01:25:52,113 --> 01:25:54,748
- [man] Hey, your logo's badass.
- [Dan] Thank you, thank you.
1531
01:25:54,814 --> 01:25:56,849
It's, uh...
It's eye-catching, right?
1532
01:25:56,917 --> 01:25:58,786
Yeah, for sure.
Dropping bombs over here.
1533
01:25:58,853 --> 01:26:00,621
- [Dan] Dropping bombs.
- I like it.
1534
01:26:00,688 --> 01:26:02,623
[Dan] Everyone say, "LBC!"
1535
01:26:02,689 --> 01:26:05,792
- [all] LBC!
- [Dan chuckles]
1536
01:26:09,363 --> 01:26:12,365
Hold on, I'm lost.
[chuckles]
1537
01:26:12,432 --> 01:26:13,833
Oh, man, I'm so excited.
1538
01:26:13,900 --> 01:26:17,470
I've been hearing about GABF
since I was tiny, you know?
1539
01:26:17,537 --> 01:26:19,672
[chuckling] I mean...
1540
01:26:19,739 --> 01:26:22,943
just the sea of people
enjoying the beer.
1541
01:26:24,979 --> 01:26:27,780
- Strong ale.
- Wow.
1542
01:26:27,847 --> 01:26:30,516
It's almost overwhelming.
It's like you just don't know...
1543
01:26:30,583 --> 01:26:33,188
you wanna try it all,
but you have to pace yourself.
1544
01:26:36,756 --> 01:26:39,792
- What'd you get?
- Uh, FV13 from Allagash.
1545
01:26:39,859 --> 01:26:45,531
I just shook Jason Berken's hand
and I... I'm good. [laughs]
1546
01:26:45,599 --> 01:26:47,668
And then there's also
the... the,
1547
01:26:47,734 --> 01:26:49,636
"Hey, we could win something."
1548
01:26:58,578 --> 01:27:00,747
Uh, cautiously optimistic.
[chuckles]
1549
01:27:00,814 --> 01:27:04,451
I think the Czech dark lager
and the brown ale
1550
01:27:04,518 --> 01:27:08,488
and the Brett beer have a...
a decent chance.
1551
01:27:10,490 --> 01:27:12,292
I think it would change
everything,
1552
01:27:12,359 --> 01:27:14,961
you know, especially since
we've just opened and all that,
1553
01:27:15,029 --> 01:27:16,297
you know, a few months back,
1554
01:27:16,363 --> 01:27:19,899
and I think it would be,
you know, the Cinderella story.
1555
01:27:19,966 --> 01:27:21,969
[indistinct chatter]
1556
01:27:22,036 --> 01:27:26,506
Those medals, uh, mean a lot,
uh, to the public.
1557
01:27:26,573 --> 01:27:29,976
And, um... and I was
one of those people.
1558
01:27:30,043 --> 01:27:32,712
You know, I would watch,
see who had the awards
1559
01:27:32,779 --> 01:27:35,416
and I would go to those places
just to try those beers.
1560
01:27:35,483 --> 01:27:37,484
When you do hear your name,
and, uh...
1561
01:27:37,551 --> 01:27:39,453
and I hope you do,
uh, come on up...
1562
01:27:39,520 --> 01:27:43,557
Ever since I registered us,
1563
01:27:43,623 --> 01:27:47,360
I, like... I've been randomly
having dreams about it.
1564
01:27:47,427 --> 01:27:48,762
And, you know, I'll just be...
1565
01:27:48,828 --> 01:27:50,063
I'll be brewing
and I'll be working,
1566
01:27:50,131 --> 01:27:53,667
and it'll randomly pop in
of like, "What if?"
1567
01:27:53,734 --> 01:27:56,037
Category 20, historical beer.
1568
01:27:56,936 --> 01:27:59,105
The bronze goes
to Zungen Brecher,
1569
01:27:59,172 --> 01:28:02,376
Home Brewing Company
in San Diego, California.
1570
01:28:02,443 --> 01:28:04,845
[cheering, whistling]
1571
01:28:04,912 --> 01:28:08,649
The silver goes
to The Big Lubelski,
1572
01:28:08,716 --> 01:28:11,618
Divine Barrel Brewing,
Charlotte, North Carolina.
1573
01:28:11,685 --> 01:28:14,755
- One more chance.
- And the gold medal goes to
1574
01:28:14,822 --> 01:28:17,623
Pushing Trees,
Central Standard Brewing...
1575
01:28:17,690 --> 01:28:19,792
- Bummer.
- ...Wichita, Kansas.
1576
01:28:19,859 --> 01:28:21,694
[cheering]
1577
01:28:21,761 --> 01:28:23,429
- Wish they said what they were.
- Yeah.
1578
01:28:23,497 --> 01:28:26,567
- Huh? Yeah.
- Wish they said what they were.
1579
01:28:27,600 --> 01:28:29,536
Here we go, number one.
1580
01:28:29,603 --> 01:28:33,373
Category 39,
American-style cream ale.
1581
01:28:33,440 --> 01:28:35,975
The bronze goes to El Sully,
1582
01:28:36,042 --> 01:28:39,679
21 A Brewery
in San Leandro, California.
1583
01:28:39,747 --> 01:28:43,650
The silver
to Dayblazer Easygoing Ale,
1584
01:28:43,716 --> 01:28:47,487
New Belgium Brewing Company,
Fort Collins, Colorado.
1585
01:28:47,555 --> 01:28:48,722
- It's okay.
- [chuckles]
1586
01:28:48,789 --> 01:28:50,823
- Three more categories.
- [chuckling continues]
1587
01:28:50,890 --> 01:28:53,659
And the gold medal
goes to Gateway Cream Ale,
1588
01:28:53,726 --> 01:28:56,796
Lockport Brewery,
Bolivar, Ohio.
1589
01:28:56,863 --> 01:28:59,165
- [cheering]
- [Eric] Next time.
1590
01:28:59,233 --> 01:29:00,900
[Eric] There's more.
1591
01:29:00,967 --> 01:29:03,936
Munich-style dunkel
for European-style dark...
1592
01:29:04,003 --> 01:29:05,972
American-style amber
or red ale.
1593
01:29:06,039 --> 01:29:10,476
Classic saison.
American-style pale ale.
1594
01:29:10,543 --> 01:29:14,547
- 170 entries.
- Ugh. [chuckles]
1595
01:29:14,614 --> 01:29:16,817
...to Charlatan,
Maplewood Brewing Company.
1596
01:29:16,884 --> 01:29:19,720
...Neighborhood, Ventura Coast
Brewing Company.
1597
01:29:19,787 --> 01:29:22,155
...Babee Bock,
Brew Kettle Production Works...
1598
01:29:22,222 --> 01:29:23,524
Chicago, Illinois.
1599
01:29:23,591 --> 01:29:25,092
...San Diego, California.
1600
01:29:25,158 --> 01:29:27,728
...Strongsville, Ohio...
Wichita, Kansas...
1601
01:29:27,795 --> 01:29:29,695
Cape May Courthouse,
New Jersey...
1602
01:29:29,762 --> 01:29:32,800
...Chuckanut Dunkel,
Chuckanut South Nut,
1603
01:29:32,867 --> 01:29:34,969
Burling...
Burlington, Washington.
1604
01:29:40,274 --> 01:29:43,110
Avalon Amber Ale,
Slacktide Brewing Company...
1605
01:29:43,176 --> 01:29:44,411
...Sepia Amber, Hopping Gnome...
1606
01:29:44,478 --> 01:29:47,914
The gold medal goes
to West Coast Swing Amber,
1607
01:29:47,981 --> 01:29:50,850
The Mitten Brewing Company,
Grand Rapids, Michigan.
1608
01:29:50,917 --> 01:29:53,753
American-style brown ale.
1609
01:29:53,820 --> 01:29:56,756
And the gold medal
goes to Davy Brown Ale,
1610
01:29:56,823 --> 01:29:59,158
Figueroa Mountain Brewing,
Buellton, California.
1611
01:29:59,225 --> 01:30:00,993
It's okay. [chuckles] It's okay.
1612
01:30:01,060 --> 01:30:03,529
[announcer] Sweet stout
or cream stout.
1613
01:30:03,596 --> 01:30:05,898
Melk Stout,
Columbus Brewing Company,
1614
01:30:05,966 --> 01:30:07,167
Columbus, Ohio.
1615
01:30:07,234 --> 01:30:10,571
The silver to Udder Love,
Beachwood Brewing,
1616
01:30:10,637 --> 01:30:12,639
Huntington Beach, California.
1617
01:30:12,706 --> 01:30:15,743
[cheering, whistling]
1618
01:30:21,081 --> 01:30:24,717
And the gold medal goes to
Moozie, Brink Brewing Company,
1619
01:30:24,784 --> 01:30:26,854
Cincinnati, Ohio.
1620
01:30:27,820 --> 01:30:29,423
- Well...
- Yep.
1621
01:30:30,690 --> 01:30:34,494
- All right. Next year, guys.
- Yep. [chuckles]
1622
01:30:37,564 --> 01:30:39,699
- Yeah.
- Yeah. [chuckles]
1623
01:30:42,903 --> 01:30:45,206
[indistinct chatter]
1624
01:30:58,319 --> 01:31:01,255
When you get to be,
uh, the ripe, old age of 41...
1625
01:31:01,322 --> 01:31:02,623
[Eric laughs]
1626
01:31:02,689 --> 01:31:06,493
...you get pretty used
to loo... losing. [chuckles]
1627
01:31:07,293 --> 01:31:10,596
Or not winning, let's say. Ah.
1628
01:31:10,663 --> 01:31:13,501
No, you know...
we'll get 'em next year.
1629
01:31:18,005 --> 01:31:19,841
[Dan laughs]
1630
01:31:21,007 --> 01:31:23,577
- No, not coming back?
- Not coming back.
1631
01:31:23,644 --> 01:31:25,880
We're closing the brewery,
we're done.
1632
01:31:29,783 --> 01:31:31,819
- [groans]
- [Dan grunts]
1633
01:31:40,627 --> 01:31:43,096
[steam hissing]
1634
01:31:54,841 --> 01:31:58,277
Beachwood, uh, we traded
a couple letters
1635
01:31:58,345 --> 01:32:00,113
and then it just stopped.
1636
01:32:00,180 --> 01:32:02,615
There was no more
communication.
1637
01:32:02,682 --> 01:32:05,819
And then months and months
went by, so then we got the word
1638
01:32:05,886 --> 01:32:09,323
that California Craft
Brewers Association, CCBA...
1639
01:32:09,390 --> 01:32:11,858
they're the lobbying group
and the association
1640
01:32:11,925 --> 01:32:15,996
that sort of unites
all California breweries...
1641
01:32:16,063 --> 01:32:18,099
they're coming down
to Long Beach.
1642
01:32:18,931 --> 01:32:21,001
And Julian at Beachwood
1643
01:32:21,068 --> 01:32:23,670
e-mailed all the breweries
in Long Beach...
1644
01:32:23,737 --> 01:32:25,605
And said, "Hey, we wanna
do this unity thing,
1645
01:32:25,672 --> 01:32:28,708
like, where we all brew a beer
together to show how strong
1646
01:32:28,775 --> 01:32:32,211
Long Beach is when everyone
shows up for this conference."
1647
01:32:32,279 --> 01:32:36,817
And I was like, "Holy shit,
he copied me on the e-mail."
1648
01:32:36,884 --> 01:32:39,853
We debated it briefly here
1649
01:32:39,920 --> 01:32:41,822
whether or not we wanted
to be included.
1650
01:32:41,889 --> 01:32:46,092
And then Danny
chimed in and said,
1651
01:32:46,159 --> 01:32:50,796
"We need to be involved
because it's not about
1652
01:32:50,863 --> 01:32:52,965
whatever relationship we have
with Beachwood,
1653
01:32:53,033 --> 01:32:56,103
it's about the brewing scene
in Long Beach."
1654
01:32:57,104 --> 01:32:58,672
So, I pushed back my rude,
1655
01:32:58,738 --> 01:33:00,340
and I went,
and I had a really nice time.
1656
01:33:02,876 --> 01:33:04,911
I had a brief conversation
with Julian,
1657
01:33:04,978 --> 01:33:09,248
just, we actually made jokes
about Danny,
1658
01:33:09,315 --> 01:33:10,585
and that was really nice.
1659
01:33:11,284 --> 01:33:12,653
It's inspiring.
1660
01:33:12,720 --> 01:33:13,921
Everyone looks up to you guys.
1661
01:33:13,988 --> 01:33:16,789
And, and you guys took
the reins and did it,
1662
01:33:16,856 --> 01:33:18,559
and that was amazing.
1663
01:33:18,625 --> 01:33:22,061
[Julian] I wouldn't be here
if a lot of the people
1664
01:33:22,128 --> 01:33:25,364
who were my mentors
hadn't started breweries
1665
01:33:25,431 --> 01:33:28,668
or hadn't been brewers
at established breweries.
1666
01:33:28,735 --> 01:33:33,206
So, definitely, there's
a very collective sense of us
1667
01:33:33,273 --> 01:33:36,342
within the independently-owned
craft beer community.
1668
01:33:36,409 --> 01:33:38,613
[crowd chatter]
1669
01:33:48,889 --> 01:33:50,391
[whizzes]
1670
01:33:57,296 --> 01:33:58,898
A little rockfish.
1671
01:34:00,367 --> 01:34:02,069
Just a little guy.
1672
01:34:06,372 --> 01:34:07,607
Look what we got here.
1673
01:34:07,673 --> 01:34:10,743
- It's the Azacca.
- Oh, the end of the Azacca.
1674
01:34:10,810 --> 01:34:12,012
Mm-hmm.
1675
01:34:21,454 --> 01:34:23,390
[Dan] It's kind of beyond
my wildest dreams
1676
01:34:23,457 --> 01:34:28,028
that we've achieved
what we've done so far
1677
01:34:28,095 --> 01:34:30,130
and where we're at,
with the opening
1678
01:34:30,197 --> 01:34:35,368
of the second location now
coming in Bellflower.
1679
01:34:38,939 --> 01:34:42,209
It's amazing
that we've grown so fast.
1680
01:34:45,045 --> 01:34:48,914
Beer is my forte.
That's what I wanna do.
1681
01:34:48,981 --> 01:34:54,253
And so, to have people
that happen to be family
1682
01:34:54,320 --> 01:34:58,891
that are that good
and can work that hard,
1683
01:34:58,958 --> 01:35:01,127
to me, there was no possibility
that this place
1684
01:35:01,194 --> 01:35:02,929
wasn't gonna be a success.
1685
01:35:02,996 --> 01:35:07,768
Craft beer is reflective
of the American can-doism,
1686
01:35:07,835 --> 01:35:09,469
the American maker spirit.
1687
01:35:09,536 --> 01:35:12,172
- Micah!
- Yay, welcome!
1688
01:35:12,238 --> 01:35:17,343
Most Americans are
kind of endowed, as it were...
1689
01:35:17,411 --> 01:35:18,878
[all laughing]
1690
01:35:18,945 --> 01:35:20,213
...with a sense
that there is still a sense
1691
01:35:20,280 --> 01:35:25,219
of infinite possibility,
that you can, you can do things.
1692
01:35:27,354 --> 01:35:29,155
[chatter]
1693
01:35:32,592 --> 01:35:35,060
The first bar I ever saw
in a movie
1694
01:35:35,127 --> 01:35:38,998
was Rick's Café Américain
in Casablanca,
1695
01:35:39,065 --> 01:35:40,466
and I think the second bar
I ever saw
1696
01:35:40,533 --> 01:35:46,338
was the Mos Eisley Cantina
in the first Star Wars movie.
1697
01:35:46,405 --> 01:35:49,074
Pretty much if Liberation
can be those places,
1698
01:35:49,141 --> 01:35:49,908
that's the goal.
1699
01:35:49,975 --> 01:35:52,378
You know, full of weirdos.
1700
01:35:52,445 --> 01:35:56,448
Maybe the revolution
is being planned over there.
1701
01:35:56,515 --> 01:36:01,220
Maybe there's a heist
being planned over here.
1702
01:36:01,287 --> 01:36:03,422
[chatter]
1703
01:36:03,489 --> 01:36:05,091
[whooping]
1704
01:36:06,560 --> 01:36:13,200
It's very American,
this mixture of freedom
1705
01:36:13,266 --> 01:36:16,469
with entrepreneurial endeavor.
1706
01:36:16,536 --> 01:36:19,972
Unless you get this
American thing in your blood,
1707
01:36:20,039 --> 01:36:23,176
you don't realize
how American that is.
1708
01:36:23,243 --> 01:36:25,312
We're just... we're free.
1709
01:36:25,378 --> 01:36:28,047
[chatter]
1710
01:36:32,653 --> 01:36:36,088
A couple of weeks ago,
we, we had a guy come in,
1711
01:36:36,155 --> 01:36:38,524
and he had this long verse
1712
01:36:38,591 --> 01:36:40,393
written out
on the back of his shirt.
1713
01:36:40,460 --> 01:36:46,099
And the first line was,
"I am a child of Satan."
1714
01:36:46,166 --> 01:36:48,935
I would normally not have
any interaction
1715
01:36:49,002 --> 01:36:50,805
with a guy like that.
1716
01:36:52,538 --> 01:36:56,009
But I'm interested
in talking with that guy,
1717
01:36:56,076 --> 01:36:59,112
you know, see where
that's all coming from.
1718
01:36:59,179 --> 01:37:03,449
But because of what
we've created, I can do that.
1719
01:37:06,520 --> 01:37:09,089
When we'd do a homebrew,
1720
01:37:09,155 --> 01:37:11,190
I mean... [chuckles]
it was at the house,
1721
01:37:11,257 --> 01:37:13,425
and so Dad would drink
three quarters of it
1722
01:37:13,493 --> 01:37:15,962
and I'd get a couple of pints,
and that was about it.
1723
01:37:16,029 --> 01:37:17,198
[laughs]
1724
01:37:19,666 --> 01:37:24,037
But here, like, it's literally
99 percent sharing.
1725
01:37:24,104 --> 01:37:26,207
Like, it's getting it out
to people.
1726
01:37:27,707 --> 01:37:30,610
[chatter]
1727
01:37:31,677 --> 01:37:33,247
Here you go.
1728
01:37:36,550 --> 01:37:40,020
[Ken] All of us who have ever
homebrewed know this,
1729
01:37:40,087 --> 01:37:43,256
that when you share
your homebrew,
1730
01:37:43,323 --> 01:37:45,458
- it's a different experience.
- Ah.
1731
01:37:45,524 --> 01:37:47,661
[Dan] Or did you have
a head injury?
1732
01:37:47,728 --> 01:37:49,496
- [laughs]
- Well, I think, yeah...
1733
01:37:49,563 --> 01:37:53,400
It really does add
to your quality of life.
1734
01:37:54,001 --> 01:37:56,168
[laughs]
1735
01:37:56,235 --> 01:37:58,470
- This interview's over.
- [man] You're an idiot.
1736
01:37:58,537 --> 01:38:01,875
- [ska music playing]
- [crowd cheering]
1737
01:38:05,078 --> 01:38:07,714
- [man] Come on!
- [band] One, two, three, four!
1738
01:38:07,780 --> 01:38:10,149
[ska music continues]
1739
01:38:11,083 --> 01:38:12,552
♪ Whoo, whoo, whoo ♪
1740
01:38:15,287 --> 01:38:16,655
♪ Whoo-hoo-hoo ♪
1741
01:38:16,722 --> 01:38:21,094
♪ She called me late last night
To say she loved me so ♪
1742
01:38:21,161 --> 01:38:23,631
♪ It didn't matter anymore ♪
1743
01:38:25,364 --> 01:38:30,036
♪ I say she never cared
And that she never will ♪
1744
01:38:30,103 --> 01:38:31,337
♪ I'd do it all again ♪
1745
01:38:31,404 --> 01:38:34,341
♪ I guess
I'll have to wait until then ♪
1746
01:38:34,408 --> 01:38:36,743
♪ And if I get drunk
Well, I'll pass out ♪
1747
01:38:36,810 --> 01:38:39,112
♪ On the floor, now, baby ♪
1748
01:38:39,179 --> 01:38:41,681
♪ You won't bother me no more ♪
1749
01:38:43,250 --> 01:38:46,485
♪ And if you're drinkin', well
You know that you're my friend ♪
1750
01:38:46,552 --> 01:38:50,690
♪ And I say, I think
I'll have myself a beer ♪
1751
01:38:56,095 --> 01:38:57,597
♪ Whoo, whoo, whoo ♪
1752
01:39:00,567 --> 01:39:01,935
♪ Whoo-hoo-hoo ♪
1753
01:39:02,002 --> 01:39:04,704
♪ She called me late last night
To say she loved me so ♪
1754
01:39:04,770 --> 01:39:06,072
We love you, New York!
1755
01:39:06,139 --> 01:39:10,377
♪ But I guess she changed
Her mind, uh-huh ♪
1756
01:39:10,444 --> 01:39:14,681
♪ Well, I should have known
It wouldn't be all right ♪
1757
01:39:14,747 --> 01:39:19,418
♪ But I can't live without her
So I won't even try ♪
1758
01:39:19,485 --> 01:39:21,688
♪ And if I get drunk
Well, I'll pass out ♪
1759
01:39:21,755 --> 01:39:24,157
♪ On the floor, now, baby ♪
1760
01:39:24,224 --> 01:39:26,460
♪ You won't bother me no more ♪
1761
01:39:28,528 --> 01:39:31,463
♪ And if you're drinkin', well
You know that you're my friend ♪
1762
01:39:31,530 --> 01:39:35,735
♪ And I say, I think
I'll have myself a beer ♪
1763
01:40:07,266 --> 01:40:10,436
Give it up for my best friend,
Aaron Barrett!
1764
01:40:10,904 --> 01:40:12,406
Oh, yeah!
1765
01:40:14,841 --> 01:40:19,346
[chuckles] Take a bow,
Aaron Barrett, take a bow.
1766
01:40:24,684 --> 01:40:29,622
♪ Maybe someday
I'll think of what to say ♪
1767
01:40:29,689 --> 01:40:34,461
♪ Maybe next time
I'll remember what to do ♪
1768
01:40:34,528 --> 01:40:38,798
♪ She looks like heaven
Maybe this is hell ♪
1769
01:40:38,864 --> 01:40:43,836
♪ Said she'd do it all again
Promise not to tell ♪
1770
01:40:43,904 --> 01:40:45,172
Aah!
1771
01:40:45,238 --> 01:40:47,606
♪ And if I get drunk
Well, I'll pass out ♪
1772
01:40:47,673 --> 01:40:49,842
♪ On the floor, now, baby ♪
1773
01:40:49,909 --> 01:40:54,247
♪ You won't bother me no more
Whoa-oh, she said ♪
1774
01:40:54,314 --> 01:40:56,316
♪ It's okay, boy
'Cause you know ♪
1775
01:40:56,382 --> 01:40:58,684
♪ We'll be good friends
And I say ♪
1776
01:40:58,752 --> 01:41:01,187
♪ I think I'll have myself
A beer ♪
1777
01:41:01,253 --> 01:41:02,654
Everybody!
1778
01:41:02,721 --> 01:41:07,359
- ♪ Whoa, whoa, whoa, whoa ♪
- Sing it!
1779
01:41:07,426 --> 01:41:11,663
- ♪ Whoa, whoa, whoa, whoa ♪
- Come on! ♪
1780
01:41:11,730 --> 01:41:17,603
- ♪ Whoa, whoa, whoa, whoa ♪
- ♪ Yeah, yeah, yeah ♪
1781
01:41:20,239 --> 01:41:21,641
♪ Whoo, whoo, whoo ♪
1782
01:41:24,444 --> 01:41:26,080
♪ Whoo-hoo-hoo ♪
1783
01:41:34,621 --> 01:41:38,792
[singer] All right, yeah!
Come on, do it! Come on!
1784
01:41:50,270 --> 01:41:51,705
Thank you so much!
1785
01:41:52,471 --> 01:41:54,841
We are the Reel Big Fish!
1786
01:41:55,408 --> 01:41:56,843
Good night!
1787
01:41:56,909 --> 01:41:59,378
[crowd cheering]
1788
01:42:11,586 --> 01:42:14,516
Provided by explosiveskull
https://twitter.com/kaboomskull